The communications and public affairs consultancy PROA Communication has announced the signing of a strategic partnership with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning its clients in the market.
Through this alliance, PROA Communication will develop an area of digital marketing solutions and consultancy that will have the hallmark Brand Dawson and will be led by its CEO, Sergio Ponce, who joins the management team of PROA Communication. The area will also support the Corporate Communications and Public Affairs services and the specialised groups in Financial Communications; Health, Pharma and Healthcare Technology; Defence, Aeronautics, Security and Space (DASE); and B2B Communications.
PROA Communication is one of Spain's leading communications and public affairs consultancy firms, with a client satisfaction focus based on service excellence and the best senior talent. For Lucía Casanueva y Valvanuz Serna Ruizthe managing partners of PROA CommunicationThis alliance is part of our strategy to always be at the forefront in offering solutions to our customers' communication challenges.
We are happy to be able to incorporate our creative and technological capabilities into the fast-growing project that is underway at the moment," he says. PROA Communication in recent years", he assured Sergio PonceCEO of Brand Dawsona new generation creative agency, with a digital and disruptive approach to brand management, from brand strategy and identity to the development of bespoke digital marketing projects, web and app development.
The initial target of the alliance is to develop the Spanish market where 95% of the population has access to the Internet and 85% is active in social networks, as well as exploring business opportunities emissions from investments in Spain from the United States and Latin America.
Currently, PROA Communication has strategic alliances with Vae Solis Communications in France, Corpcom in Portugal and Atticus Partners in the UK.