News

Doctor Rafaela Santos presents the 3rd Scientific Dissemination Conference of the IER at the Proa Comunicación headquarters.

"Resilience can be learned, what is most important for its development is learning," emphasised Dr. Rafaela Santos, President of the Spanish Resilience Institute and the Humanae Foundationat an informative breakfast held at the headquarters of Proa Communication in which he presented the III Jornada de Divulgación Científica to be held on Friday 20 October.

Dr. Santos, who explained that Resilience is the ability to face adversity, overcome it and come out strongerHe pointed out that this learning "begins in the family itself, as there always has to be a point of support". At the same time, he summarised the "three A's" as the basis for developing it: acceptance, adaptation and attitude. He also stressed the enormous importance of prevention in dealing with both small and large traumas in life. "It is not necessary to have a trauma to develop resilience in children, businesses, health...", he pointed out.

This position was also supported by Dr. José Antonio Cabranes, psychoneuroendocrinologist and professor at the Complutense University of Madrid.He pointed out that it has been proven that a third of the population possesses biological factors that favour resilience, but that genetics can only explain what happens in a 40%, the 60% is produced by what he called the environment (society). He added that resilience should be instilled in education and that it should become almost a matter of state: "In Spain there is no culture of effort, there is a generation that is doing everything very badly".

This capacity of the human being will be developed during the III Jornada de Divulgación Científica del Instituto Español de Resiliencia, which will be held at the Ilustre Colegio Oficial de Médicos de Madrid on the following day. Friday 20 October and whose motto will be 'Neuroscience, Paralympic Sport and Job Placement: Resilience can be learned'.

The conference will be held between 9:30 and 18:30 and will open with a talk by Dr. Santos on 'Curiosamente: transforming stress into Resilience'. Afterwards, Paralympic athletes ("there is no one better to give us lessons in resilience, perseverance and tenacity", in the words of the neuropsychiatrist) will narrate their testimonies of overcoming stress in the course of a round table discussion. Participants: Eva Moral, David Casinos, Marta Arce, Jairo Ruiz, Loida Zabala, Sara Andrés, Álvaro Valera, Álvaro Galán and Teresa Perales.

The morning sessions will conclude with the presentation of the 3rd Resilience Award to the Spanish Paralympic Team by the Minister of Employment and Social Security, Ms Fátima Báñezwho will be accompanied by the president of the Spanish Paralympic Committee, Miguel Carballeda. In previous editions the award was given to tennis player Rafael Nadal (2015) and ice skater Javier Fernández (2016).

The main event of the afternoon session will be another conference, in this case by psychoneuroendocrinologist José Antonio Cabranes, who will speak on 'Neuroscience and Resilience'. After his talk, and before the closing session, the Paralympic athletes will give their testimonies in another round table.

Among the main objectives of the event, IER seeks to provide people with psychological resources to successfully face adversities and challenges in their lives. The aim is to: provide organisations with resources and methodologies based on the development of resilience to respond to changes and uncertainties in the environment; contribute to creating a more humane society through the development of the individuals themselves; and motivate leaders to be a benchmark in the commitment to implement labour integration policies.

Attendance is free of charge. Due to capacity constraints, registration is required for attendance. You will find the form at this link http://resiliencia-ier.es/evento/.

PROA Comunicación joins the Association of Communication Consultancy Firms

PROA Comunicación has joined the Asociación de Consultoras de Comunicación (ADC), which represents the sector and is a meeting point for the main public relations and communication consultancy firms in Spain. Ludi García, president of ADC, expressed her satisfaction at welcoming the new associate company: "More and more companies are joining the...

Family Office Consulting entrusts PROA with its communication management

Family Office Consulting is a company that provides wealth advisory, asset management, discretionary investment, capital preservation and organic growth services to high net worth clients, with extensive expertise in the financial, energy and real estate sectors. With a Private Banking philosophy that is based on...

The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación

On Wednesday 10th July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24th and 25th October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción...

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

  Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has produced the campaign "Dead or Alive", created by the McCann agency for the Dirección General de Tráfico, which has been awarded the Gran AMPE de Oro in Multimedia, a category that includes more than three media awarded by the Asociación de Medios...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.