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LiniCom chooses Proa Comunicacion to develop its communication strategy in Spain

LiniCom, a leading in-image and video advertising company, has selected Proa Comunicación to develop its communications strategy in Spain. An expert in ecommerce, targeting and image contextualisation, LiniCom has one of the largest premium in-image advertising inventories in the digital advertising sector. Its 'One stop shop' concept facilitates the development of advertising campaigns for advertisers looking for performance.

In its first six months in Spain, LiniCom has become the largest publisher network in Spain, and expects to grow in the coming months to become the most in-demand digital source for advertisers.

Jaume Giró highlights the value of reputation at Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Económica the importance of reputation in corporations. "In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times in which...

Alberto Mendoza -- The intermediation crisis and the voice of business

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

Valvanuz Serna Ruiz - The challenge for managers in business association communication

In the complex world of representing the interests of the productive fabric, the confederations, associations and employers' associations play a fundamental role in the representation and defence of the general and common interests of the business community in society, before the public administration, professional organisations and public and private institutions....

Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.

Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle 'Entrepreneurs talking to Experts', the DeLuz Santander Restaurant hosted the conference 'Communication and reputation in the family business'....

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

Miguel Ángel Noceda: "Truthful information gives value to the media in the face of social networks".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Miguel Ángel Noceda, president of the Federation of Spanish Journalists' Associations (FAPE) and former editor-in-chief of Economía...

More conversations, more ideas, more PROA.
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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.