Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Comunicación for 2019. It is about the organisation of the third edition of the National Snow Sports Awards and the celebration of the Madrid VAT Forum.
The main objective of the III Snow Sports Awards was to contribute one more year to give visibility to the sector, highlighting all the actions carried out by Madrid SnowZone and the RFEDI. For the third consecutive year, the remodelled indoor snow resort raised its status to become a vital partner of the RFEDI for the proper development of a gala that, every year, brings together the most important and representative figures of the sector.
In addition, one of the main objectives of the event was to remember and pay respectful tribute to Blanca Fernández Ochoa, with the opinion and participation of her relatives.
In order to achieve this, the communication strategy has been to reinforce the visibility of this event and, in this way, to continue to make progress in the work of giving recognition to winter sports. In addition, the focus has been more than ever on branding the awards and contributing to their notoriety.
The communication campaign carried out for the Madrid VAT Forum, the first VAT congress to be held in Spain, especially among the legal and tax sector, aimed to achieve a large attendance at this congress, but also to position the company as a key player in the Spanish VAT market. Fernando Matesanzand to his office, Spanish VAT Servicesas the most specialised in international VAT.
The strategy that was pursued focused on the development of a landing page for the Madrid VAT Forum, the design of the corporate material, the creation of invitations to potential audiences interested in attending and the management of relations with the media, especially with those in the legal and economic sectors. Matesanz was given visibility, above all through interviews, podiums, participation as a specialised source of information and reports, and the organisation of meetings with experts, among other actions. Press releases announcing the congress and its contents were also prepared and disseminated.