News

Director of Digital Communication moderates debate on technology and inclusion

The director of digital communication of Proa CommunicationBárbara Yuste, moderated last Friday in the VI International WomanLiderTic Conference the round table on technology and inclusion, in which the following participated Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timónthe first deafblind woman to work at the tech company to win the 2019 National Youth Award in the Social Engagement category.

González Talaván shared with Bárbara Yuste, who acted as interviewer, how to lead a diverse and inclusive team and what Sandra Timón's day-to-day life is like in the team. She also argued that any company can create a team of this type if it sets out to do so and has a clear objective. But, in her opinion, it is necessary for company managers to see inclusion and diversity as a business opportunity.

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

Successful organisation of the 14th Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación has once again successfully organised the 14th Scientific Conference of the Alicia Koplowitz Foundation held on 24 and 25 October at Mutua Madrileña. Attendance at the conferences, as well as the media coverage was once again excellent. During the last day, the...

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

PROA Comunicacion signs strategic alliance with Brand Dawson to strengthen its digital marketing capabilities

The communications and public affairs consultancy PROA Comunicación has announced the signing of a strategic alliance with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning of its clients in the market. Through this alliance, PROA Comunicación will develop an area of digital...

Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.

Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle 'Entrepreneurs talking to Experts', the DeLuz Santander Restaurant hosted the conference 'Communication and reputation in the family business'....

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Director of Digital Communication moderates debate on technology and inclusion

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