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Director of Digital Communication moderates debate on technology and inclusion

The director of digital communication of Proa CommunicationBárbara Yuste, moderated last Friday in the VI International WomanLiderTic Conference the round table on technology and inclusion, in which the following participated Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timónthe first deafblind woman to work at the tech company to win the 2019 National Youth Award in the Social Engagement category.

González Talaván shared with Bárbara Yuste, who acted as interviewer, how to lead a diverse and inclusive team and what Sandra Timón's day-to-day life is like in the team. She also argued that any company can create a team of this type if it sets out to do so and has a clear objective. But, in her opinion, it is necessary for company managers to see inclusion and diversity as a business opportunity.

Proa Comunicación collaborates in the organisation of the II Madrid SnowZone Championship for journalists.

Madrid SnowZone, one of the largest indoor snow slopes in the world and the only one in Spain, held last Sunday 2nd April, the Second Madrid SnowZone Championship for journalists, in which 63 journalists from 26 media registered, including: Informativos Telecinco, MARCA, RTVE,...

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

Proa Comunicación will manage the communication of the ASTI Foundation.

The ASTI Foundation has entrusted Proa Comunicación with the development of its communication strategy and reputation management. This institution was created with the mission of embracing the social change of digital transformation through the development of talent and technology from an innovation model....

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

PROA Comunicación to manage Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020 and will address new developments and different aspects of this European tax. The event is being organised by Spanish VAT Services, a firm specialising in this tax, which is headed by Fernando Matesanz,...

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Director of Digital Communication moderates debate on technology and inclusion

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