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Director of Digital Communication moderates debate on technology and inclusion

The director of digital communication of Proa CommunicationBárbara Yuste, moderated last Friday in the VI International WomanLiderTic Conference the round table on technology and inclusion, in which the following participated Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timónthe first deafblind woman to work at the tech company to win the 2019 National Youth Award in the Social Engagement category.

González Talaván shared with Bárbara Yuste, who acted as interviewer, how to lead a diverse and inclusive team and what Sandra Timón's day-to-day life is like in the team. She also argued that any company can create a team of this type if it sets out to do so and has a clear objective. But, in her opinion, it is necessary for company managers to see inclusion and diversity as a business opportunity.

Ontier entrusts Proa Comunicación with the production of its corporate video

Ontier, an international law firm present in fourteen countries, has entrusted Proa Comunicación with the production of its corporate video. In it, Proa has captured what Ontier represents, a law firm that offers what every client is looking for: a legal partner for their business who will make their problems their own, who will seek...

Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.

Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held in...

Organisational and media success at the Marqués del Atrio event with Palop and Juanito in Seville

Proa Comunicación has achieved great success in the organisation and media attendance of the event that Bodegas Marqués del Atrio held a few days ago in Alcalá de Guadaira (Seville), where Palop and Juanito, former players of Sevilla and Real Betis, respectively, participated to comment on the derby...

Alberto Mendoza -- The intermediation crisis and the voice of business

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.

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Director of Digital Communication moderates debate on technology and inclusion

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