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Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, took part last Friday, 15 November, in a round table discussion on "New professional profiles organised by the Digital Spain Foundation as part of the programme of the Digital Employment Forumheld at La Nave in Madrid. During the debate, in which Fernando Davara, president of Fundación España Digital, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, took part, issues such as the current challenges of cybersecurity and the profiles that are in demand, as well as the challenges of artificial intelligence and robots, were addressed.

The most in-demand professional profiles or whether robots will replace humans in certain tasks, more or less mechanical, were two of the topics that generated the most opinions among the audience.

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4th December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter. In her speech, Lucía Casanueva explained the growing importance of communication in the biotechnology...

Proa Comunicación attends the Think Tank organised by BNY Mellon

Proa Comunicación has participated in the Think Tank organised by BNY Mellon in association with Funds People magazine, specialised in investment funds and private banking. This debate took place at the offices of BNY Mellon (Calle José Abascal, 45), and was attended by Lucía...

Proa Comunicación at the presentation of the Venture Capital Yearbook 2015

Photo: Proa Comunicación at the presentation of the 2015 Venture Capital Yearbook Photo: Presentation of the 2015 Venture Capital Yearbook Proa Comunicación attended the presentation of the 2015 Venture Capital Yearbook on 22 July, promoted by the ICO Foundation and the Instituto de Capital Riesgo (INCARI).

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UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

Jaume Giró highlights the value of reputation at Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Económica the importance of reputation in corporations. "In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times in which...

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Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

More conversations, more ideas, more PROA. Follow us on our networks.

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