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Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, took part last Friday, 15 November, in a round table discussion on "New professional profiles organised by the Digital Spain Foundation as part of the programme of the Digital Employment Forumheld at La Nave in Madrid. During the debate, in which Fernando Davara, president of Fundación España Digital, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, took part, issues such as the current challenges of cybersecurity and the profiles that are in demand, as well as the challenges of artificial intelligence and robots, were addressed.

The most in-demand professional profiles or whether robots will replace humans in certain tasks, more or less mechanical, were two of the topics that generated the most opinions among the audience.

PROA leads communications for the first global meeting of the Spanish Women Executives Club Abroad

PROA Comunicación led the institutional communication strategy for the first global meeting of the Club de Ejecutivas Españolas en el Exterior (Spanish Women Executives Abroad Club), held on 22 December at the IE University headquarters in Madrid, to mark the presentation of the 1st Barometer of Spanish Women's Leadership Abroad. The...

-- PROA strengthens its team with the incorporation of Ricardo Cuevas as director

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Ricardo Cuevas as account director. In this way, PROA continues its commitment to senior professionals to offer its clients a differentiating consultancy service. Ricardo Cuevas...

Cantabria prepares to host the World Snowshoeing Championships

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

Claire Global trusts in Proa Comunicación

Claire Global, an international marketplace for agri-food companies, has entrusted the development and management of its communication strategy to Proa Comunicación. Powered by pioneering software in the sector and based on artificial intelligence and machine learning, Claire Global responds to the need to connect, buy and sell products...

Proa Comunicación advises the Alicia Koplowitz Foundation on the communication of its XII Scientific Conferences

Proa Comunicación has advised the Alicia Koplowitz Foundation in the communication of its XII Scientific Conference, which brought together in Madrid on Thursday 26th and Friday 27th October "the most expert and knowledgeable professionals" on the mental health of children between 6 and 12...

Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montoro, director of PROA Comunicación, participated as one of the speakers at the II Women's Leadership Forum organised by the newspaper El Economista. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is...

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