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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president of the Spanish Digital Foundation, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, tackled questions like cybersecurity's current challenges and who can help solve them, as well as the issues of AI and robots.

The most in demand professional profiles or if robots will replace humans in certain tasks, especially those that are mechanical, were two of the topics that brought out the most opinions of attendees.

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

José Luis Martínez-Almeida: "The centre-right cannot stay at home on 26 May".

"The centre-right cannot stay at home on 26 May", insisted José Luis Martínez-Almeida, PP candidate for Mayor of Madrid, repeatedly during his speech at the Observatorio Proa Comunicación with a presentation entitled 'Recovering Madrid for all', held at the Hotel Wellington. Martínez-Almeida put a special...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

Millennials versus Boomers

When the children of your first colleagues start to arrive in the company, you experience mixed feelings. After the fond memories of your first professional steps, you are alarmed to realise that the children you saw in the cradle are already here. At the same time I am confronted with...

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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