News

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president of the Spanish Digital Foundation, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, tackled questions like cybersecurity's current challenges and who can help solve them, as well as the issues of AI and robots.

The most in demand professional profiles or if robots will replace humans in certain tasks, especially those that are mechanical, were two of the topics that brought out the most opinions of attendees.

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

PROA Comunicacion incorporates Mar Peiteado to lead the Health, Beauty and Wellness area.

The consultancy firm specialising in building and managing the reputation of companies and their executives has hired Mar Peiteado to head the Health, Beauty and Wellness area. This new unit that PROA Comunicación is launching is the result of the good moment the consultancy firm is experiencing. Its consolidated position in the...

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....

David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".

The seventh edition of the "Observatorio Proa de la Comunicación" was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public affairs, regulatory affairs and...

Altran

Engineering and R&D

POSITIONING AS LEADER IN THE ENGINEERING AND R&D SECTOR...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.