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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president of the Spanish Digital Foundation, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, tackled questions like cybersecurity's current challenges and who can help solve them, as well as the issues of AI and robots.

The most in demand professional profiles or if robots will replace humans in certain tasks, especially those that are mechanical, were two of the topics that brought out the most opinions of attendees.

How to create value in Private Equity through communication

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....

Lucía Casanueva--Listening with the eyes

We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats that...

Ana Sánchez de la Nieta: "The Internet and new technologies caught the Media by surprise".

The editor of "Conversaciones con," Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that...

The VINCI Autoroutes Foundation trusts in Proa for the communication of the 5th edition of the European Barometer of responsible driving

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to...

Keys to communication in foundations

María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, they have been wrongly perceived as...

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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

More conversations, more ideas, more PROA. Follow us on our networks.

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