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Communication and public affairs

Alfonso Lopez, founder of Reti España, a leading strategic communications company in Lobbying, Government Affairs and Media Relations, details the value of boutique companies, what Reti España is and the synergies between communications and public affairs, announcing the collaboration agreement between Proa Comunicación and Reti.

There is hope for hope?

I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating...

--Jorge Bustos: "Writing well is knowing how to choose verbs. The novice writer becomes obsessed with adjectives".

Jorge Bustos (Madrid, 1982) is the split between the journalist and the writer, the noise of the news and the silence demanded by the craft of writing. He defines himself as "a mixture of Cistercian monk and Wall Street wolf". At the same time as he disembowels the lie and the...

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

José Antonio R. Piedrabuena -- Gut flora and our health

Gut flora is an amazing display of trans-kingdom symbiosis as gut bacteria cooperate with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic bidirectional communication along the "gut-brain axis". These processes can affect the...

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abril, economist, lawyer and consultant, talks to Lucía Casanueva, managing partner of PROA, about his long career in the corporate communications sector and his vision of the new challenges he faces. In this interview, Abril affirms that the image of a large company is shaped by all of its employees and the...

José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

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