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Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa CommunicationBárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timónthe first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Commitment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Does artificial intelligence destroy jobs?

AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. It has come...

Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): 'The storytelling in corporate management'. "Storytelling is prevailing in the business environment in response to the fact that we live in the economy of...

Dick Cheney, the ultimate shadow politician

A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship between the all-powerful Vice President Dick Cheney and the press as follows: "Cheney decided to elude the...

Lack of expertise and training, main cause of miscarriages of justice in finance

IESE Prof. Pablo Fernández opened the Encuentros Degussa, organised by Proa Comunicación, with a presentation in which he analyzed real cases he has encountered in the more than 150 lawsuits and arbitrations in which he has participated. On the decision of the President of the Government to change the law...

Doubles in scorched earth

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

Irene Garrido: "At least two more years of economic growth are needed to recover pre-crisis employment levels".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

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Digital Communication Director Moderates a Debate about Technology and Inclusion

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