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Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa CommunicationBárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timónthe first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Commitment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Lucía Casanueva--Listening with the eyes

We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats that...

The golden rules of crisis communication

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

Espinosa de los Monteros analyzes the image of Spain in the Proa Observatory of Communication

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

VINCI Autoroutes Foundation

COMMUNICATION OF THE XI RESPONSIBLE DRIVING BAROMETER Service Leadership and corporate positioning Responsible Automotive Sector Lucia Casanueva, Valvanuz Serna, Fernando Pérez-Montero, Candela Gómez Challenge The objective of the campaign was to communicate the results of the XI Responsible Driving Barometer of the VINCI Autoroutes Foundation, which has been developed by the VINCI Autoroutes...

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

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