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Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa CommunicationBárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timónthe first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Commitment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Does artificial intelligence destroy jobs?

AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. It has come...

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

Check on the King Steven Spielberg

It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world...

Irene Garrido: "At least two more years of economic growth are necessary to recover the levels of employment prior to the crisis".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem. The Marqés del...

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