Digital Communication Director Moderates a Debate about Technology and Inclusion

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

The communication department is still undervalued in companies. The dircom must acquire management training. Curricula should be more multidisciplinary. But it is a feminised sector with great job opportunities. Any of the above sentences could be the headline of an event organised on...

It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the politicians in the running for this second round of elections. There was, however, room for improvement, which has consisted rather of making worse what could be made worse, especially when they do not abandon the ways and means of...

Ana Pastor, Vice-President of the Spanish Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated on Thursday 23 July the first post-COVID PROA Observatory with a talk on the activity and results of the commission, whose documents were submitted to a vote on...

Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...

"The centre-right cannot stay at home on 26 May", insisted José Luis Martínez-Almeida, PP candidate for Mayor of Madrid, repeatedly during his speech at the Observatorio Proa Comunicación with a presentation entitled 'Recovering Madrid for all', held at the Hotel Wellington. Martínez-Almeida put a special...