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Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa CommunicationBárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timónthe first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Commitment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

Risk audit, a profitable investment

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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Rebuilding Spain, with Ana Pastor

Ana Pastor, Vice-President of the Spanish Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated on Thursday 23 July the first post-COVID PROA Observatory with a talk on the activity and results of the commission, whose documents were submitted to a vote on...

Pablo de Villota -- Fernando Alonso and the difficulties for sportsmen to succeed with their own clothing brand

Fernando Alonso has sold his clothing brand Kimoa's 70% to US company Revolution Brands to give it the international boost it needs. Kimoa, the sports-inspired clothing and sunglasses brand created four years ago, was struggling to get off the ground. Despite the impressive momentum...

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Digital Communication Director Moderates a Debate about Technology and Inclusion

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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