News

  • Blog
  • 8 January 2020
  • 1 min. reading time

Communicating brand purpose

Communicating brand purpose adds more than ever to a company's reputation. In this context, Pilar LarreaThe director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview with Jaime Lobera, marketing and communication consultant.

Quotes from Pilar Larrea

"Purpose is the reason for the existence of a company or a brand. It should be something that intrinsically connects to your product or service and what it brings and benefits to society".

"The cause, the purpose that the company chooses has to be simple, relevant and creatively communicated and repeated in a coherent and consistent manner over time to acquire full credibility and legitimacy".

"The Dircom today, in addition to anticipating trends and listening to the environment, must be attentive to the expectations of its stakeholders. This is the opportunity to work with stakeholders as allies".

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

  • Blog
  • 1 min. reading time

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- The intestinal flora and our health

The gut flora is a striking display of trans-kingdom symbiosis cooperating gut bacteria with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic two-way communication along the "gut axis-" brain". These processes can affect human health, as certain human behaviors appear to be...

  • Blog
  • 3 min. reading time

Paper Governments

I don't know about you, but I feel like I'm trapped in the series "La casa de papel", where the goal is to save time while continuing to print bills. Our paper governments make us dizzy without compassion to continue fabricating votes. We should mark the day when the US...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Stress during and after confinement

We are not in a position to deny that the confinement, the toxic environment of fragmentation created and maintained every day by some politicians, and their perverse trial balloons, has created stress, and continues to do so - adrenergic stress, because of the adrenalin. Adding this to the multiple insecurities of the citizen as a consequence of the...

  • Blog
  • 3 min. reading time

How the coronavirus will affect global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of the disease in these areas, and the scenarios that may arise....

  • Blog
  • 5 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.