News

Proa Comunicación will participate in the organisation of the Snowshoeing World Cup 2018

Proa Communication will collaborate as a communications partner for the upcoming World Snowshoeing Championshipswhich will take place for the first time in Spain between 2 and 4 March. The cable car of Fuente Dé, located in the region of Liébana within the Picos de Europa National Parkwill witness a unique spectacle that for the first time comes to a place where many summer and winter sports competitions are held.

The snowshoe world title race will be an exclusive race, the only one of its kind in the whole of northern Spain, which for the last three years has enjoyed the confidence of the FEDME (Spanish Federation of Mountaineering and Climbing Sports) to host the Spanish Championships in this speciality. Not content with organising an event at national level, they wanted to take a step forward and with this intention they travelled to New York in February of this year to present their candidacy to host the World Championships in 2018.

The professional event will bring together a total of 350 athletesThe maximum allowed by the national park, and around a similar figure for a non-competitive event. For both editions the route will consist of 9 kilometres and anyone who wants to can sign up, as no ranking is required to participate. There will also be a junior category, with a distance of 5 kilometres. Athletes from Argentina, Chile, Brazil, USA, Russia, Canada, Italy, France, Norway, Sweden and New Zealand will participate in this great sporting event.

All participants will be able to enjoy an opening ceremony, with a parade of all the countries taking part in the event, parades, audiovisual shows, a dinner for all the racers, a non-competitive evening event, as well as a multitude of activities and surprises that will make the World Snowshoeing Championships an unforgettable experience.

With this international event organised by the active mountain tourism company Xtreme Peaks, The aim is to achieve greater visibility outside Spain so that in the future more sporting and other events can be held in the area, attracted by the extraordinary landscape and culture, making it a recognisable destination throughout the world.

The World Snowshoeing Championships are supported by the Government of Cantabria, framed within the events of the Lebaniego Jubilee Year which takes place every 4, 5 or 11 years as is the case of the last celebration and which coincides with the opening of the door of forgiveness in the Monastery of Santo Toribio, one of the 4 holy places of Christianity since the Middle Ages. There will also be the invaluable help of a multitude of well-known companies from the world of sport and other sectors.

Óscar Sebrango, Picos Xtreme Manager,  has stressed that "lhe holding of the first snowshoeing world championships in Spain is a very important step forward in the consolidation of winter sports in our country. The presence of some of the best in the world in this sport, such as Joseph Gray, current world champion; Stephan Ricard, champion in 2016; Roberto Ruiz, three times Spanish champion in this speciality; or Manuel Merillas, twice Spanish champion, makes this competition a truly unrepeatable world showcase".

 

Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.

(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: "The continuous improvement of Customer Experience as an engine of growth for companies". The report, prepared by The Boston Consulting Group,...

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As it does every year, the foundation conducts a large survey of European drivers in 11 European Union countries in order to...

Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

PROA manages the communication of the event 'Better companies, better democracy' of the think tank Ethosfera.

Last Thursday, June 2, Ethosfera organised the event 'Better companies, better democracy' in which it presented its report 'Five ethical debates for the future of Spain'. An event that counted with the collaboration of PROA for the management of communication and its digital strategy. Held in...

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.