News

Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

The Auction and Charity Raffle HANDS , organised by the Emalaikat Foundation, The event was once again a resounding success after bringing together more than 450 people at the Madrid Club House on 12 December last year. artists, designers, businessmen, entrepreneurs, managers, prestigious firms, etc., outstanding professionals and great peoplein response to the call of Ana López de Letona to, in their words, turn design into water to carry ".hope and drops of life to Africa".. The auction was attended by the following companies as benefactor Proa Comunicación, with the presence of Lucía Casanueva and Valvanuz SernaThe company's managing partners.

On this occasion, the 12th edition of this marvellous solidarity action raised a total of 17,830 euros which shall be entirely earmarked for to build a well in Turkana, Africa.

Pablo Melendothe former CEO of Sotherby's, was once again the exceptional conductor of the auction made up of numerous lots from leading decoration and design firms. All the attendees enjoyed a cocktail party courtesy of Rigatoni Events with a tasting of Sorlutt oysters and wines provided by prestigious wineries such as Marqués del Atrio, client of Proa Comunicación. The winery managed by the Rivero family donated several bottles that were tasted during the event, as well as a batch of 12 magnum bottles for the auction.

Another of the most eagerly awaited highlights of the evening came at around 10:30, when the well-known interior decorator Pepe LealThe raffle began, in which more than 300 brands provided invaluable assistance with a total of 220 batches of products.

The HANDS Charity Auction is an initiative whose main aim is to inform, raise awareness and sensitise society about the evolution of the situation in Kenya, Malawi y Ethiopia. The following are needed many supportive and generous hands to join this project with the same enthusiasm and conviction as the missionaries who have been working in the field for the last five years. Africa more than 25 years together with different people such as Ana López de Letona.

PROA Comunicación ranks among the best communications consultancies in Spain

The consultancy firm PROA Comunicación is now one of the best communication consultancies in Spain, according to the ranking prepared by El Publicista based on the assessment of companies and clients of these services. The Spanish firm, created in 2009, is one of the companies that has shown the best evolution...

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

Lack of expertise and training, the main cause of miscarriages of justice in financial matters

IESE professor Pablo Fernández opened the Degussa Meetings, organised by Proa Comunicación, with a talk in which he analysed real cases he has come across in the more than 150 trials and arbitrations in which he has taken part on the President of the Government's decision to change his...

Dialogue between industry and geopolitics

We are living in a decisive moment for the defence and security industry. The sustained increase in defence spending by NATO member states is not only a response to an increasingly complex international environment: it opens the door to a structural transformation of the industrial and security industrial model.

Alberto Mendoza -- The intermediation crisis and the voice of business

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

Alicia Richart: "Europe should lead the development of AI instead of regulating it".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a new...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.