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Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

The Auction and Charity Raffle HANDS , organised by the Emalaikat Foundation, The event was once again a resounding success after bringing together more than 450 people at the Madrid Club House on 12 December last year. artists, designers, businessmen, entrepreneurs, managers, prestigious firms, etc., outstanding professionals and great peoplein response to the call of Ana López de Letona to, in their words, turn design into water to carry ".hope and drops of life to Africa".. The auction was attended by the following companies as benefactor Proa Comunicación, with the presence of Lucía Casanueva and Valvanuz SernaThe company's managing partners.

On this occasion, the 12th edition of this marvellous solidarity action raised a total of 17,830 euros which shall be entirely earmarked for to build a well in Turkana, Africa.

Pablo Melendothe former CEO of Sotherby's, was once again the exceptional conductor of the auction made up of numerous lots from leading decoration and design firms. All the attendees enjoyed a cocktail party courtesy of Rigatoni Events with a tasting of Sorlutt oysters and wines provided by prestigious wineries such as Marqués del Atrio, client of Proa Comunicación. The winery managed by the Rivero family donated several bottles that were tasted during the event, as well as a batch of 12 magnum bottles for the auction.

Another of the most eagerly awaited highlights of the evening came at around 10:30, when the well-known interior decorator Pepe LealThe raffle began, in which more than 300 brands provided invaluable assistance with a total of 220 batches of products.

The HANDS Charity Auction is an initiative whose main aim is to inform, raise awareness and sensitise society about the evolution of the situation in Kenya, Malawi y Ethiopia. The following are needed many supportive and generous hands to join this project with the same enthusiasm and conviction as the missionaries who have been working in the field for the last five years. Africa more than 25 years together with different people such as Ana López de Letona.

Dialogue between industry and geopolitics

We are living in a decisive moment for the defence and security industry. The sustained increase in defence spending by NATO member states is not only a response to an increasingly complex international environment: it opens the door to a structural transformation of the industrial and security industrial model.

Woman Forward" award winners, supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, chaired by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognised the career of the sportswoman Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

Pablo Gasull -- An analysis of Woke culture with journalist Argemino Barro

Argemino Barro is a freelance correspondent in New York for El Confidencial, La Sexta and Televisión de Galicia. In 2014, he covered the war in eastern Ukraine and won the European "Belarus in Focus" award for the best report on Belarus. During his adolescence, his passion for unravelling the dynamics...

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

Proa Comunicación managed the first congress on VAT to be held in Spain.

Proa Comunicación has managed the convening and communication of the first VAT congress to be held in Spain, the Madrid VAT Forum. Organised by the law firm of Fernando Matesanz, Spanish VAT Services, with the title 'The reform of the Common VAT System - Towards a new era in VAT...

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Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

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