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The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic newspaper EXPANSION a dissection of the worrying fact that there are no banks among the 50 most reputable companies in Spain. "General banking is demonised, which makes it easy prey for electoral purposes," he says.

The author calls for a joint effort by institutions, supervisors, the media and the education system to improve the image of banking.

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal Household and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth," said Pilar Urbano, presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not reading the last three pages to avoid falling in melancholy. These are...

-- Communication, a tool for risk management

Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and reputation. Have you ever found out about an appointment in your company through the media?

Communication challenges for fund managers

Antonio Salido, a marketing and strategy consultant specialising in the financial sector, and former global head of brand in Europe at Fidelity, one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes,...

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Jordi Sevilla sketches the Spain of the future at the Proa Observatory

When will we really emerge from the crisis? What will the Spanish economy be like when it recovers? Will employment really grow in 2014 or will it be more a statistical question than a real one? Are we heading towards a world of greater social inequality? These are some of the questions addressed by Jordi Sevilla, economist and Senior...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The importance of banks' reputation

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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