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The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic newspaper EXPANSION a dissection of the worrying fact that there are no banks among the 50 most reputable companies in Spain. "General banking is demonised, which makes it easy prey for electoral purposes," he says.

The author calls for a joint effort by institutions, supervisors, the media and the education system to improve the image of banking.

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Irene Garrido: "At least two more years of economic growth are necessary to recover the levels of employment prior to the crisis".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Keys to a viable pension system for the future

The future unviability of the current public, contributory, pay-as-you-go pension system in Spain is one of the urgent issues to be addressed by any government, but political expediency causes it to be postponed time and time again. The expert Diego Valero, president of the consultancy Novaster, explains to Proa...

Lucía Casanueva -- Elizabeth II and the empire of good communication

The managing partner of PROA, Lucía Casanueva, reflects in an article published in El Debate on the importance of communication for organisations in the context of the events held for the funeral of Elizabeth II. We have seen it in 3D since the death of Isabel II: the success...

Oscars 2019: communication and rectification from an Academy drunk on itself

Not necessarily everything that surrounds the Oscars has a cinematographic vocation. The success stories, the failures, the vindictive speeches or the injustices are a necessary part of any Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

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The importance of banks' reputation

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