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The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic newspaper EXPANSION a dissection of the worrying fact that there are no banks among the 50 most reputable companies in Spain. "General banking is demonised, which makes it easy prey for electoral purposes," he says.

The author calls for a joint effort by institutions, supervisors, the media and the education system to improve the image of banking.

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

Great reception of the first Observatory of the tenth anniversary of Proa Comunicación

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

Connecting to excite audiences, the most used strategy in 2018

Now that we are halfway through January, we can take a few minutes to look back at 2018 from an advertising perspective. The past year has left us with a great legacy in terms of trends. If we understand advertising as just one more tool for the advertising industry, we...

Lucía Casanueva -- Disinformation

Successful Organization of the XIV Jornadas Científicas de la Fundación Alicia Koplowitz

Proa Comunicación has once again successfully organised the XIV Scientific Conference of the Alicia Koplowitz Foundation held on October 24 and 25 at Mutua Madrileña. Conference attendance as well as media coverage has been even more excellent this edition. During the last day, Alicia Koplowitz, president of the foundation, a...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The importance of banks' reputation

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