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The importance of banks' reputation

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic newspaper EXPANSION a dissection of the worrying fact that there are no banks among the 50 most reputable companies in Spain. "General banking is demonised, which makes it easy prey for electoral purposes," he says.

The author calls for a joint effort by institutions, supervisors, the media and the education system to improve the image of banking.

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the...

Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña's Auditorium on 33 Castellana. The presentations and round tables will be centered around the 'Impact of Social Media...

Leader in the textile sector -- Confidential

Crisis communication

COMMUNICATING A REDUNDANCY PLAN TO MINIMISE REPUTATIONAL DAMAGE...

The GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Group, a Spanish multinational leader in customer services, has entrusted Proa Comunicación to strengthen its communication strategy in Spain and Latin America. Since its founding in 1986, the GSS Group has worked with large companies and public institutions in the Spanish and Spanish-speaking markets. Currently, in addition to...

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

50% of an organisation's total value resides in its intangibles, according to Corporate Excellence

According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in some sectors....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The importance of banks' reputation

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