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Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in a report in the Expansión newspaper on British American Tobacco's (BAT) entry into McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase that allows it to reactivate its commercial plan for distributors and public relations campaigns".

De Villota points out that Sportpesa, a bookmaker with a strong presence in the Premier League, "enters a market that will allow it to differentiate itself and capitalise on its brand, achieving visibility by moving out of a saturated environment such as football".

Read the full article here.

Antonio Belmonte, new CNMV's Dircom

Antonio Belmonte is the new Director of Communications of the 1 hour cash advance Comisión Nacional del Mercado de Valores (CNMV) as prnoticias has learned.with his appointment, the CNMV aims to strengthen its communication policy and ensure the objective of providing the widest possible dissemination of the information of the CNMV.....

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Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Spanish VAT Services entrusts Proa Comunicación the organisation of the Madrid VAT Forum 2020

Spanish VAT Services Asesores, the law firm led by Fernando Matesanz, has once again commissioned Proa Comunicación to organise the Madrid VAT Forum 2020. The event, held in the auditorium of the Press Association of Madrid, brought together about 80 tax lawyers. The Madrid VAT Forum 2020 addressed recent and...

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

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Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

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