News

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in a report in the Expansión newspaper on British American Tobacco's (BAT) entry into McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase that allows it to reactivate its commercial plan for distributors and public relations campaigns".

De Villota points out that Sportpesa, a bookmaker with a strong presence in the Premier League, "enters a market that will allow it to differentiate itself and capitalise on its brand, achieving visibility by moving out of a saturated environment such as football".

Read the full article here.

Lack of expertise and training, main cause of miscarriages of justice in finance

IESE Prof. Pablo Fernández opened the Encuentros Degussa, organised by Proa Comunicación, with a presentation in which he analyzed real cases he has encountered in the more than 150 lawsuits and arbitrations in which he has participated. On the decision of the President of the Government to change the law...

Business communication post-COVID-19

We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers, who have to...

Irene Garrido: "At least two more years of economic growth are needed to recover pre-crisis employment levels".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

Spain's reconstruction, with Ana Pastor

Ana Pastor, vice president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on Thursday, July 23, with a talk on the activity and results of the aforementioned commission, whose documents were submitted to a vote the day...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

The managing partners of Proa Comunicación have participated in the FEDEPE Meetings-Colloquium Cycle. On this occasion, Fuencisla Clemares, general director for Google Spain and Portugal was presented with the FEDEPE Leadership Award for Female Directors 2017. "The beginning is the most important part of any task" said Ana Bujaldón, president of FEDEPE....

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Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

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