News

  • News
  • 21 February 2019
  • 1 min. reading time

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in a report in the Expansión newspaper on British American Tobacco's (BAT) entry into McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase that allows it to reactivate its commercial plan for distributors and public relations campaigns".

De Villota points out that Sportpesa, a bookmaker with a strong presence in the Premier League, "enters a market that will allow it to differentiate itself and capitalise on its brand, achieving visibility by moving out of a saturated environment such as football".

Read the full article here.

Jorge Freire -- Imitative glare

The family gathers to celebrate grandfather's birthday. A woman overcomes her sister's apathy and embraces her in a tight embrace. The uncle makes the adolescent nephew drink from his glass, arguing that he "knows a lot about this". Children and grandchildren crowd together in...

  • News
  • 3 min. reading time

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

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  • 2 min. reading time

Jordi Sevilla sketches the Spain of the future at the Proa Observatory

When will we really emerge from the crisis? What will the Spanish economy be like when it recovers? Will employment really grow in 2014 or will it be more a statistical question than a real one? Are we heading towards a world of greater social inequality? These are some of the questions addressed by Jordi Sevilla, economist and Senior...

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  • 2 min. reading time

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

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  • 1 min. reading time

Juan Ramón Corpas -- Communication: an exercise in funambulism

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

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  • 1 min. reading time

"The story of the last six years in Spain is almost a thriller", conversation with José Antonio Zarzalejos

The story of the last six years in Spain is almost a thriller", "the King Emeritus has betrayed his son", "(Juan Carlos I) will not return to Spain until the Public Prosecutor's Office clarifies his situation", "I do believe that Leonor is going to reign", "Pedro Sánchez has supported the King...".

  • News
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.