Lucía Casanueva -- Disinformation

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

A few days ago, Professional Women's Network Madrid presented its M+50 Emprende project at the Wayra accelerator headquarters. In order to achieve visibility and media coverage, the organizers hired Proa Comunicación, which was in charge of the operations related to the media and the impact of this event. The conference,...

"The story of the last six years in Spain is almost a thriller", "The King Emeritus has betrayed his son", "(Juan Carlos I) will not return to Spain as long as the Public Prosecutor does not clarify his situation", "I do I think Leonor is going to reign "," Pedro...

Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. "Companies have to work more organised by projects than by functions. Reputational risk occurs when...

At PROA we are very aware of our DNA as a boutique company. After eleven years closely advising national and international clients, our managers, Valvanuz Serna-Ruíz and Lucía Casanueva reaffirm the importance of a personalised and high quality service as our hallmark, in an interview for Dircomfidencial ....