Lucía Casanueva -- Disinformation

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

Proa Comunicación organised the I Congreso Nacional de Resiliencia (First National Resilience Conference) that will take place November 14 at the Fundación Areces in Madrid. It will last for two days and was launched by the Spanish Institute of Resilience (IER), an organisation whose mission is to promote resilience in...

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...