PROA, a communications and reputation management consultancy firm, has signed a collaboration agreement whereby it becomes the official communications consultant for the Vargas Llosa Chair and the International Freedom Foundation (FIL).
The agreement is based on the strong interest that the signatories have in the cultural communication and for Ibero-America. Under the agreement, PROA will provide strategic communication consultancy services to both the Vargas Llosa Chair and the FIL, which, chaired by Mario Vargas Llosa, is made up of intellectuals and leading figures from think tanks from the United States, Latin America and Europe working to defend the principles that are the foundations of democracy, freedom and prosperity.
Lucía Casanueva and Valvanuz Serna are "very pleased to collaborate with the Vargas Llosa Chair and the International Freedom Foundation, with whom we share a common interest in culture and Latin America, and whose aspirations and values we fully share. We will be proud to give visibility to their activities in Spain and Latin America. We will put PROA's experience at their service, helping all types of companies and organisations to understand the conversation, the context and the most effective way to move in increasingly complex and changing environments".
For his part, Gerardo Bongiovanni, Director General of the International Freedom Foundation, expressed his joy at the agreement "because, in addition to the interest we share with PROA for the communication of culture and the rapprochement between both sides of the Atlantic, we know their professionalism and their search for excellence, which we have already seen working together on the relaunch of the Vargas Llosa Chair in El Jaral de la Mira".