News

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of culture in freedom. The event, which was attended by representatives from the world of culture, education, academics, businessmen, politicians and journalists from both sides of the Atlantic, brought together culture, commitment to the promotion of freedom and gastronomy. The event was held at Mario Sandoval's El Jaral de la Mira estate (San Lorenzo de El Escorial).

The Nobel Laureate in Literature stressed that the Chair that bears his name, created ten years ago, when he received the prize, "by some friends without telling me anything", will work "to keep written Spanish alive". And it will do so by "bringing Spanish-language writers together so that there is communication, friendship and, above all, constant literary exchanges between them".

During his speech, Mario Vargas Llosa also highlighted the work carried out by the Chair since its creation: the prizes, the agreements with universities, the promotion of literature... And he predicted that its activity will be more ambitious with an institution such as the International Foundation for Freedom, chaired by him and created 19 years ago to coordinate "the activities of Spanish, North American and South American liberal institutions".

His son Álvaro, who opened the main part of the day, insisted that this is an event with the ambition of "permanence in time, institutionalised every year, which is, at the same time, a celebration of freedom and culture, and also an act of private fundraising to give the Vargas Llosa Chair an autonomy, a moral, political and financial independence".

For their part, the three directors, apart from expressing their gratitude for the task entrusted to them, expressed their willingness to strengthen "the work with universities, with different associations that are committed to culture and to work very closely with the Guadalajara International Book Fair", in the words of Raúl Tola. To which Ramiro Villapadierna added the "moral commitment at a time when we are experiencing a recession of freedoms". This was echoed by Darío Loperfido, who also stated that "the two slogans of culture and freedom are essential for me" and that the Chair, by linking the two, has to promote literary activity and offer a space for reflection. 

The day's agenda included a fusion of culture, commitment to the promotion of freedom and the gastronomy of Spain and Latin America. The Spanish-Peruvian bullfighter Andrés Roca Rey performed a bull tantadero behind closed doors before the Nobel Prize winner's speech. On the other hand, the meal consisted of an Ibero-American lunch prepared by the chef Mario Sandoval with the collaboration of the Peruvian chef Jose Olave. In addition, the first edition of the Literature Festival 'Escribidores', organised by the Vargas Llosa Chair and the cultural centre 'La Térmica' in Málaga, was presented.

The Vargas Llosa Chair

The Vargas Llosa Chair was created in 2011 with the aim of promoting the study of contemporary literature, fostering interest in reading and writing, supporting new Ibero-American literary creation, analysing the ideas of our time and developing models of technological innovation for education, research and scientific and cultural dissemination, as well as disseminating the work of Mario Vargas Llosa (Nobel Prize for Literature 2010). To achieve this, it carries out academic, creative and dissemination activities, such as prizes for novels, historical stories, journalism, literary competitions and festivals, grants, seminars, conferences, courses, colloquiums and support for new writers.

The Chair collaborates with companies and cultural and educational institutions from Spain, Mexico, Peru, Colombia, the United States, France and Sweden, and brings together universities that have awarded honoris causa or other distinctions relevant to the writer.

The International Freedom Foundation

The International Freedom Foundation (FIL), chaired by Mario Vargas Llosa, was founded in October 2002 with the main objective of defending those principles whose establishment constitutes the foundations of democracy, freedom and prosperity. It was set up on the initiative of a group of intellectuals and leading figures from think tanks from both sides of the Atlantic (United States, Latin America and Europe).

 

This text may be reproduced provided that PROA is credited as the original source.

La Cama Sol, a publisher of beautiful books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

How does the brain work?

Rafael Yuste, a Spaniard, at Columbia University in New York City from the programme that is studying the brain in the US, has been given ten years. So look at the simplifications that are working out there. "It is a kind of exploratory research, like...

José Antonio Rodríguez Piedrabuena -- The nervous system bears little resemblance to the idea of an organ composed of neural networks.

A Spanish company reports that it works for companies with the following principle: "A model, which works like neurons", "Imitates neurons to predict consumer behaviour". I leave it to the readers to draw conclusions about this offer after reading the following: The brain is very...

The economic and social consequences of the pandemic: in the face of a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, EU Jean Monnet Chair and member of the Royal Academy of Moral and Political Sciences, analyses, together with Antonio Rueda, the economic slowdown in Spain and the collapse of the stock market. The state of alarm The Spanish economy was...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.