News

--PROA leads the communication management of the new stage of the Vargas Llosa Chair.

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of culture in freedom. The event, which was attended by representatives from the world of culture, education, academics, businessmen, politicians and journalists from both sides of the Atlantic, brought together culture, commitment to the promotion of freedom and gastronomy. The event was held at Mario Sandoval's El Jaral de la Mira estate (San Lorenzo de El Escorial).

The Nobel Laureate in Literature stressed that the Chair that bears his name, created ten years ago, when he received the prize, "by some friends without telling me anything", will work "to keep written Spanish alive". And it will do so by "bringing Spanish-language writers together so that there is communication, friendship and, above all, constant literary exchanges between them".

During his speech, Mario Vargas Llosa also highlighted the work carried out by the Chair since its creation: the prizes, the agreements with universities, the promotion of literature... And he predicted that its activity will be more ambitious with an institution such as the International Foundation for Freedom, chaired by him and created 19 years ago to coordinate "the activities of Spanish, North American and South American liberal institutions".

His son Álvaro, who opened the main part of the day, insisted that this is an event with the ambition of "permanence in time, institutionalised every year, which is, at the same time, a celebration of freedom and culture, and also an act of private fundraising to give the Vargas Llosa Chair an autonomy, a moral, political and financial independence".

For their part, the three directors, apart from expressing their gratitude for the task entrusted to them, expressed their willingness to strengthen "the work with universities, with different associations that are committed to culture and to work very closely with the Guadalajara International Book Fair", in the words of Raúl Tola. To which Ramiro Villapadierna added the "moral commitment at a time when we are experiencing a recession of freedoms". This was echoed by Darío Loperfido, who also stated that "the two slogans of culture and freedom are essential for me" and that the Chair, by linking the two, has to promote literary activity and offer a space for reflection. 

The day's agenda included a fusion of culture, commitment to the promotion of freedom and the gastronomy of Spain and Latin America. The Spanish-Peruvian bullfighter Andrés Roca Rey performed a bull tantadero behind closed doors before the Nobel Prize winner's speech. On the other hand, the meal consisted of an Ibero-American lunch prepared by the chef Mario Sandoval with the collaboration of the Peruvian chef Jose Olave. In addition, the first edition of the Literature Festival 'Escribidores', organised by the Vargas Llosa Chair and the cultural centre 'La Térmica' in Málaga, was presented.

The Vargas Llosa Chair

The Vargas Llosa Chair was created in 2011 with the aim of promoting the study of contemporary literature, fostering interest in reading and writing, supporting new Ibero-American literary creation, analysing the ideas of our time and developing models of technological innovation for education, research and scientific and cultural dissemination, as well as disseminating the work of Mario Vargas Llosa (Nobel Prize for Literature 2010). To achieve this, it carries out academic, creative and dissemination activities, such as prizes for novels, historical stories, journalism, literary competitions and festivals, grants, seminars, conferences, courses, colloquiums and support for new writers.

The Chair collaborates with companies and cultural and educational institutions from Spain, Mexico, Peru, Colombia, the United States, France and Sweden, and brings together universities that have awarded honoris causa or other distinctions relevant to the writer.

The International Freedom Foundation

The International Freedom Foundation (FIL), chaired by Mario Vargas Llosa, was founded in October 2002 with the main objective of defending those principles whose establishment constitutes the foundations of democracy, freedom and prosperity. It was set up on the initiative of a group of intellectuals and leading figures from think tanks from both sides of the Atlantic (United States, Latin America and Europe).

 

This text may be reproduced provided that PROA is credited as the original source.

Post-pandemic thinking

Always on the fence about world order, Henry Kissinger is quite clear: a completely different world will emerge from the current surreal atmosphere of Covid-19. As the former Secretary of State explained in the Wall Street Journal, the end of the pandemic will bring about an inevitable adjustment of...

BCG Report -- Women are key to new ways of working and leading

Today's business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people, who are empathetic and who are committed to communication, collaboration and teamwork. These skills have become increasingly important in recent years, but the COVID-19 pandemic...

Millennials vs. Baby Boomers

When the children of your first classmates start arriving at the company, you may feel some contradictory sentiments. After remeniscing in your pleasant memories of the first professional steps you took, a bell goes off when you realize that those very children you saw years ago cuddled up in cradles,...

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consultancies for its better implementation. It is worth reproducing this video...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.