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Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Ciervacrisis communications director at PROAIn this new video, he explains the importance of having a strategic crisis communication plan prepared ex ante, highlighting the important role of an external agent, such as consultancy firms, in its implementation. 

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Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

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Coronavirus, a volatibility factor for investment markets

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María Domínguez -- Kate Winslet: empathy and confidence for the perfect interview

A video of Kate Winslet in an interview with a child journalist flooded social media, serving as a reminder about the importance of empathy, and about not forgetting the first times we too have faced a challenge, especially in the professional sphere. But since...

What to consider for a media interview --

Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the control capacity of the media varies...

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