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  • Blog
  • 19 November 2020
  • 1 min. reading time

Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Ciervacrisis communications director at PROAIn this new video, he explains the importance of having a strategic crisis communication plan prepared ex ante, highlighting the important role of an external agent, such as consultancy firms, in its implementation. 

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José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We now have more data on why physical exercise prolongs life, rejuvenates the body and leaves us better protected against many diseases. From the moment we are born, a process of replacing cells that have reached the end of their useful life begins, by producing new ones from the body's own cells....

  • Blog
  • 3 min. reading time

Antonio Garrigues -- "Communication has to be more and more selective".

Antonio Garrigues Walker, president of the Garrigues Foundation, talks to Valvanuz Serna Ruiz, managing partner of PROA, about his book "Surviving to tell the tale", the challenges posed by COVID-19 and the importance of communication in this new phase. This video can be played whenever you are interested in...

  • Blog
  • 1 min. reading time

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

  • Blog
  • 2 min. reading time

How businesses can be competitive in the 2020s

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

  • Blog
  • 2 min. reading time

Guillermo Pelayo -- "It is crucial to offer calm and experience to the patient".

Guillermo Pelayo, doctor at Centro Salamanca, exposes in a new video of PROA the different aesthetic medical solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. Likewise, he highlights the importance of having the latest technologies and a great knowledge of these to offer the highest quality to...

  • Blog
  • 1 min. reading time

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, takes part in a new PROA video in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.