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Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Ciervacrisis communications director at PROAIn this new video, he explains the importance of having a strategic crisis communication plan prepared ex ante, highlighting the important role of an external agent, such as consultancy firms, in its implementation. 

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Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

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José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

Comments in the media about our brains

"A team of researchers at Korea's Pohang University of Science and Technology has created organic nanowires that simulate the workings of biological synapses - the highways of our brains. The merit of the breakthrough is that they consume about the same amount of energy as our own, about 1.23 femtojoules.....

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans

While we thought we were masters of our memory and our impulses, we see that the bacteria in our gut significantly modulate how our brains function Mental health plans target humans, an indivisible composite of environment, body, brain and the microbes that live within and in our bodies....

Now more than ever, the SME needs a contingency plan

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

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