Yago de la Cierva —— “Sin buena comunicación durante una crisis, el problema no se resuelve”

All living creatures, and even some viruses, live, like us humans, in groups. We are able to refer to you by your individual identity and we can think. But we all have experiences that according to the group in which we exist, aspects, resources, qualities and even defects that are...

No logramos conocer las cifras exactas de contagiados y muertos en las residencias, distinguiendo si son de gestión pública o privada. Tenemos un problema general de transparencia, como pasa con el baile diario de la cifra oficial de fallecidos por el coronavirus, que además es inferior a la real en...

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication. 

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there. “It’s a type of exploratory research, like getting to a new continent...

Un artículo publicado por Boston Consulting Group (BCG) afirma que, si hubiera el mismo número de mujeres y hombres emprendedores, el PIB mundial podría crecer entre un 3% y un 6% aproximadamente, lo que representaría entre 2500 y 5000 billones de dólares a la economía internacional. Sin embargo, las mujeres...