Dr. José Antonio Rodríguez Piedrabuena -- Interview with Rodrigo Julián Fuentes, forestry engineer

Not necessarily everything that entails the Oscars has a cinematographic notion. Success stories, failures, discourses of protest or on injustices are a necessary part of the entire Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a seemingly obsolete stagnation, although firmly...

The discourses present in cultural products allow us to identify trends circulating in society and warn of changes in perspectives on different public issues. In the case of renewable energies, it is interesting to observe the role they play in recent successful series and films, and how they are being used as a means of...

In its second analysis of the transformation of the banking business brought about by COVID-19, Boston Consulting Group (BCG) focuses on the impact on business profitability at a number of banks in the US and Europe, and the customer's view of the new relationship dynamics with...

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. In addition, he details the characteristics of the Covid Wiseprotec anti-Covid mask,...