News

  • Blog
  • 16 June 2020
  • 1 min. reading time

Luis J. García-Torremocha -- "Communication is key in a company".

Luis J. García-TorremochaCEO of Movilex Recycling Grouphas participated in a new PROA video. In relation to the importance he attaches to communication and reputation management in his company, he highlighted the role it plays, asserting that it is a key element. He also highlighted the positive conclusions about the current teleworking experience and explained how he believes the corporate environment will change after the coronavirus crisis. To conclude, he outlined the challenges facing the family business.

This video and text may be reproduced provided that PROA is credited as the original source.

José Barros -- From Steiner to Scruton, the power of humanism

What is the name of the rose, does the rose essence exist or is its concept a mere linguistic representation? The question of universals, which with the world......
  • Blog
  • 3 min. reading time

-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Where we come from and where we are going

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

  • Blog
  • 4 min. reading time

Times Keep Changing

The spur that has infected our lives has also infiltrated politics. One month in the 21st century is much more than a year of the twentieth century, and a year equals a decade. While the no-confidence motion that sprung Pedro Sánchez into power from the hands of a heterogeneous group of...

  • Blog
  • 2 min. reading time

Companies vs. fake news

False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an...

  • Blog
  • 3 min. reading time

Eduardo Rodríguez Rovira -- A stubborn vaccination

Discouragement sets in when we see that not only are we the developed country with the highest number of deaths per inhabitant due to Covid-19, with the highest rates of economic destruction, the highest unemployment rate and the biggest stock market crash during 2020, but that at the beginning of...

  • Blog
  • 3 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.