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  • Blog
  • 16 June 2020
  • 1 min. reading time

Luis J. García-Torremocha -- "Communication is key in a company".

Luis J. García-TorremochaCEO of Movilex Recycling Grouphas participated in a new PROA video. In relation to the importance he attaches to communication and reputation management in his company, he highlighted the role it plays, asserting that it is a key element. He also highlighted the positive conclusions about the current teleworking experience and explained how he believes the corporate environment will change after the coronavirus crisis. To conclude, he outlined the challenges facing the family business.

This video and text may be reproduced provided that PROA is credited as the original source.

Rocío Ledesma del Fresno -- Financial Awareness: use your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing......
  • Blog
  • 3 min. reading time

Álvaro Nieto - Biased neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

  • Blog
  • 3 min. reading time

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

  • Blog
  • 1 min. reading time

Trends in sport for 2020

In the predictions we make about the trends that will mark the coming year, as well as those to come, experience shows us how changeable an environment can be, where what looks like it is going to be the imminent bombshell, suddenly a new technology or event appears, which...

  • Blog
  • 4 min. reading time

Why should Netflix Worry about Apple TV Plus?

Netflix conflict, that just a few days later, the director would spearhead something that will represent his greatest competition. That the face in the very first close-up of Spielberg initiates the...

  • Blog
  • 2 min. reading time

The manager in the mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last of five videos made for PROA Comunicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the London Group Analysis, the Spanish Society of Psychoanalysis and the...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.