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  • Blog
  • 16 June 2020
  • 1 min. reading time

Luis J. García-Torremocha -- "Communication is key in a company".

Luis J. García-TorremochaCEO of Movilex Recycling Grouphas participated in a new PROA video. In relation to the importance he attaches to communication and reputation management in his company, he highlighted the role it plays, asserting that it is a key element. He also highlighted the positive conclusions about the current teleworking experience and explained how he believes the corporate environment will change after the coronavirus crisis. To conclude, he outlined the challenges facing the family business.

This video and text may be reproduced provided that PROA is credited as the original source.

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partner, about his book "Why did Franquito revolt?" and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

  • Blog
  • 1 min. reading time

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...

  • Blog
  • 1 min. reading time

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

  • Blog
  • 1 min. reading time

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

  • Blog
  • 1 min. reading time

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

  • Blog
  • 1 min. reading time

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

  • Blog
  • 3 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.