News

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mindset towards personal customer service excellence.

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just hired Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created Defence, Aeronautics, Security and...

Yago de la Cierva -- "Crises are the moments when true leadership is seen".

The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context does not give the economy any respite, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on the management of these risks, the...

Spanish Association of Foundations -- Record number of beneficiaries of Spanish foundations

The Spanish Association of Foundations (AEF), of which PROA is a strategic ally, has presented this Tuesday the report El sector fundacional en España: Atributos fundamentales (2008-2019) by researchers Simón Sosvilla Rivero (Complutense University of Madrid), Gregorio Rodríguez Cabrero (University of Alcalá) and María del Carmen Ramos Herrera (University of Alcalá)....

Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.