News

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mindset towards personal customer service excellence.

-- María Domínguez joins PROA as Senior Consultant

PROA, a communications and reputation management consultancy, continues to expand its team with the incorporation of María Domínguez as a senior consultant. This incorporation reinforces the commitment to growth based on the formation of multidisciplinary teams. Coming from the Clínica Universidad de Navarra, María has been part of the team for...

Dialogue between industry and geopolitics

We are living in a decisive moment for the defence and security industry. The sustained increase in defence spending by NATO member states is not only a response to an increasingly complex international environment: it opens the door to a structural transformation of the industrial and security industrial model.

Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

Arnaud Dupui-Castérès: “It is no longer possible to approach public affairs exclusively from a lobbying point of view”.”

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate and strategic partner of PROA Communication in France, to discuss how increasing geopolitical volatility, European regulatory integration and reputational pressure are transforming the role of strategic communication and public affairs in Europe. In recent years,...

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients. Óscar Veloso specialises in corporate communications and reputation management.

Lourdes Garzón: "We women sit at the table but we have not yet decided on the menu".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Garzón offered a critical view of the current...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.