News

-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mindset towards personal customer service excellence.

Proa Comunicación's campaign for Madrid SnowZone, selected among the best of 2018

Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November...

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

Cantabria prepares to host the World Snowshoeing Championships

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

-- María Domínguez joins PROA as Senior Consultant

PROA, a communications and reputation management consultancy, continues to expand its team with the incorporation of María Domínguez as a senior consultant. This incorporation reinforces the commitment to growth based on the formation of multidisciplinary teams. Coming from the Clínica Universidad de Navarra, María has been part of the team for...

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

Lack of expertise and training, the main cause of miscarriages of justice in financial matters

IESE professor Pablo Fernández opened the Degussa Meetings, organised by Proa Comunicación, with a talk in which he analysed real cases he has come across in the more than 150 trials and arbitrations in which he has taken part on the President of the Government's decision to change his...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.