-- PROA launches new identity

Proa Comunicación will collaborate as a partner in the communication of the next World Snowshoeing Championships, which will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the National Park of Liébana, will be...

The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and created...

Proa Comunicación has managed the last interview of the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the programme of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly episode of ten minutes dedicated to the annual sports competitions with the participation of the athletes of the...

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

Communication and Branding expert Carmen Gómez Menor defended that "communication is part of the business and permeates everything" during her participation on Wednesday 18 December in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she...

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...