-- PROA launches new identity

Insurance broker Howden Iberia has hired PROA to develop and execute its communication strategy. The consultancy firm will work on improving the company's positioning and relevance. To this end, PROA will focus on two aspects: on the one hand, it will help to position the company's reputational image, and on the...

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients. Óscar Veloso specialises in corporate communications and reputation management.

Proa Comunicación has collaborated in the presentation of the book 'La prestación de servicios sanitarios como relación jurídica de consumo', the first work in Spanish doctrine which comprehensively addresses the study of the legal-healthcare relationship under the prism of Consumer Law, and which demonstrates that...

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been selected as candidates in the 9th edition of the Top 100 Women Leaders in Spain ranking, an initiative of Mujeres&Cía that seeks the most influential women in the national scene, and whose ranking will be released between March and October.

Mercedes Asorey will be the new head of PROA's Litigation Communications Department. With more than 20 years of specialisation in legal communication and marketing, Mercedes has extensive experience in legal information and has been director of communication in relevant law firms. Her knowledge of the legal aspects...