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Howden Iberia trusts in PROA to strengthen its communication

The insurance broker, Howden UK has hired PROA to develop and execute its communication strategy. The consultancy will work on improving the company's positioning and relevance. To this end, PROA will focus on two aspects: on the one hand, it will help to position the brand's reputational image among the main insurance brokers; on the other hand, it will increase the corporate profile of the entity among all its audiences, generating a qualitative presence that will produce a constant interest in the company and its actions.

The team of PROAThe team, made up of Juan Ramón Corpas, account manager, and Carlos Mateas, consultant, will be in charge of communicating and highlighting the quality of the services provided by Howden. Last year, the entity won several awards such as the Best Cyber Risk Broker -seventh edition of the Advisen 2020 Cyber Risk Awards- or Covid 2020 Best Responsive Supplier -Health Insurance & Protection Award.

Howden UK is the Spanish subsidiary of Howden Broking Group. It entered the Spanish market in 1999 and in 22 years has become the fourth largest insurance broker in Spain. The company is pursuing a strong organic and inorganic growth strategy and has just completed the acquisition of the Galician Artai, the largest independent insurance broker in Spain. Currently, Howden has more than 30 offices in Spain, Portugal and Morocco, intermediates more than 350 million euros in premiums and has a turnover of around 50 million euros. It also employs around 600 employees.

For Valvanuz Serna Ruiz and Lucía Casanuevathe managing partners of PROA, "It is a real privilege to have a company such as Howden UK trust us again. The ambition to continue to grow and the values that drive the insurance broker are very closely aligned with our brand, so we are a perfect working tandem..

For his part, the director general of Howden UK, Salvador MarínTheGo hand in hand with PROA in communication management, it will enable us to reinforce and boost the image of Howden as a trusted brand in all our territorial expansion processes.".

THIS TEXT MAY BE REPRODUCED PROVIDED THAT PROA IS CITED AS THE PRIMARY SOURCE.

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Howden Iberia trusts in PROA to strengthen its communication

THIS TEXT MAY BE REPRODUCED PROVIDED THAT PROA IS CITED AS THE PRIMARY SOURCE.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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