News

Proa Comunicación attends the presentation of the study "The challenge of STEM vocations".

The lack of guidance and academic difficulty are two key factors in the fall of enrolments in technical careers, according to the conclusions of the study "The challenge in STEM vocations", presented on Tuesday 24 September in Madrid and attended by Proa Comunicación. The report, carried out by the DigitalES Association and in which Altran has participated, analyses the reasons for this drop, trying to offer solutions as to why Spanish students discard subjects linked to technological development.

Some of the data from the study are quite worrying and demand, as was made clear during the presentation ceremony, a rapid response from all the agents involved. Thus, 30% of secondary school pupils have not taken any technology subject, as this is always presented as optional and conditional on the offer of each centre.

59% of the school heads surveyed in the report consider that teachers at their schools do not receive the necessary training to guide students in their choice of pathway. In this respect, it should also be noted that only 3% of the teachers who took part in the study specialise in mathematics, technology or ICT. It was precisely this percentage that the acting Minister of Education and Vocational Training, Isabel Celaá, referred to during her speech at the event. She said that "a comprehensive training plan" is needed for teachers to provide them with the appropriate knowledge in STEM subjects.

Only 25% of girl engineers

On the other hand, the report concludes that only 25% of girls chose to study engineering in 2018, being the majority group at university, representing 55% of the student body. The results of the study show that there is also a greater drop in enrolments of girls than boys in these studies.

The data show that girls show lower self-confidence than boys, recognising that they have more difficulties than boys in understanding mathematics and solving problems (78% vs. 67%).

Among the recommendations included in the DigitalES Association report are the promotion of a more social vision of technical careers, increasing the visibility of women in these subjects and the training of teachers in these fields to better guide students in making academic decisions.

Download the report here

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

...

Madrid hosts the Maelicum Gala for the benefit of Civil Guard orphans

On Saturday 28 October, the Gala Maelicum will take place at the Teatro Monumental in Madrid to benefit the orphans of the Guardia Civil. An extraordinary concert for violin that will feature international music figures such as the maestro Rossen Milanov and the violinist Blake Pouliot,...

Proa Comunicación takes part in the VII edition of the Evoluciona programme

Proa Comunicación participated on Friday 8th September in the first workshop of the seventh edition of the programme 'Evoluciona, high female performance in healthy and efficient work environments' organised by FEDEPE and held at the headquarters of Mahou-San Miguel. The training workshop, funded by the Spanish Ministry of Health, Social Services and Employment, was held at the...

Proa Comunicación collaborates in a charity dinner for the Emalaikat Foundation

Next Wednesday 22nd March, Proa Comunicación will participate in the charity dinner 'Drops for Life', an initiative of the Emalaikat Foundation to raise awareness of the importance of World Water Day through actions and events to raise funds to drill wells in Africa. Drops for Life...

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market. The consultancy firm will work on generating brand awareness, positioning and relevance of both the company and its CEO and executives. In order to...

Proa Comunicación participates in Hands 2016

Proa Comunicación will participate in the Hands 16 charity auction of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will take place on 30 November in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Foundation, which will be...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.