News

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a Marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market.

The consultancy will work on generate brand awareness, positioning and relevance of both the company and its CEO and executives. To this end, PROA will help to position Octopia's image in the Spanish business world, especially among B2B and Marketplace companies. In addition, it will increase the corporate profile of the entity among all its audiences, generating a qualitative presence of its actions and competitive advantages.

The aim is to present a European B2B alternative to large companies such as Amazon or AliExpress with a more innovative and user-centred service.

Octopia is an artificial intelligence-based platform based on Cdiscount, one of the world's largest e-commerce operators, to enable its customers to successfully develop their Marketplace.

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA, "the trust that Octopia has placed in PROA demonstrates the current importance of strategic communication for positioning in new markets. Therefore, we are very excited to be able to accompany Octopia in such an important stage for them and to help them achieve their goals".

Dialogue between industry and geopolitics

We are living in a decisive moment for the defence and security industry. The sustained increase in defence spending by NATO member states is not only a response to an increasingly complex international environment: it opens the door to a structural transformation of the industrial and security industrial model.

-- PROA in the Top 50 communication agencies and consultancies in Spain, according to El Publicista ranking

PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has consolidated its position as one of the best communications and public relations agencies in Spain, forming part of the Top 50 in the specialised media El Publicista. The consultancy managed by Lucía Casanueva and...

Purificación Pujol --Media access to trials

Among the essential characteristics that define the trial, i.e. presence, debate and contradiction; oral conduct; and publicity of the hearing, the latter is not the least important, but shares with the others its essential character. It is perhaps unnecessary to clarify that when using the expression...

Javier Escribano at PROA Comunicación: “we want to create a much bigger company, with many more capabilities and to be able to compete internationally”.”

The impact that the reconfiguration of the world order is having, the role that industry must play in Europe's strategic autonomy and the challenges arising from the increase in defence and security budgets were some of the topics addressed by Javier Escribano, president of EM&E Group, and...

The Moving for Care Foundation entrusts its launch to PROA Comunicación

When a Foundation is born as a social initiative of a consolidated company with a solid reputation, it does not only need a name or a logo; it requires an identity capable of transmitting its values and a strong image of credibility and rigour. Mozo Grau-Ticare, a pioneering dental implantology company from Valladolid, entrusted...

-- The managing partner of PROA, Lucía Casanueva, participates in the presentation of WPO in Galicia.

"For a company to succeed it is essential to apply the group idea, to work the collective mind of the whole team at the service of the organisation", recognised Lucía Casanueva, managing partner of PROA, during the presentation of the Women Presidents Organisation (WPO) in Galicia. Within the framework of the conference 'The impact...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.