News

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a Marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market.

The consultancy will work on generate brand awareness, positioning and relevance of both the company and its CEO and executives. To this end, PROA will help to position Octopia's image in the Spanish business world, especially among B2B and Marketplace companies. In addition, it will increase the corporate profile of the entity among all its audiences, generating a qualitative presence of its actions and competitive advantages.

The aim is to present a European B2B alternative to large companies such as Amazon or AliExpress with a more innovative and user-centred service.

Octopia is an artificial intelligence-based platform based on Cdiscount, one of the world's largest e-commerce operators, to enable its customers to successfully develop their Marketplace.

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA, "the trust that Octopia has placed in PROA demonstrates the current importance of strategic communication for positioning in new markets. Therefore, we are very excited to be able to accompany Octopia in such an important stage for them and to help them achieve their goals".

Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on a style...

Pablo Gasull -- An analysis of Woke culture with journalist Argemino Barro

Argemino Barro is a freelance correspondent in New York for El Confidencial, La Sexta and Televisión de Galicia. In 2014, he covered the war in eastern Ukraine and won the European "Belarus in Focus" award for the best report on Belarus. During his adolescence, his passion for unravelling the dynamics...

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

...

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

HANDS 2012 Charity Auction to bring Drops of Life to Africa

HANDS 2012, Next Tuesday, November 20th, at 19.30h in the evening, VITRA's headquarters in Madrid will bring together artists, designers and prestigious firms in a charity auction to raise funds for development projects in Africa The HANDS Charity Auction is one of the most important charity auctions in the world....

Merry chooses Proa Comunicación to help it define its strategic messages.

The interior design studio Merry has chosen Proa Comunicación to help it define its strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. It specialises in hospitality, residential spaces and offices. It carries out the most conceptual and creative...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.