News

HANDS 2012 Charity Auction to bring Drops of Life to Africa

HANDS 2012, Next Tuesday, 20th November, at 19.30h in the afternoon, the headquarters of VITRA in Madrid will bring together artists, designers and prestigious firms in a charity auction to raise funds for development projects in Africa. 

The HANDS Charity Auction is one of the private initiative's awareness-raising actions aimed at informing society about the evolution of the situation in Kenya y Ethiopia in addition to to raise funds that are entirely earmarked for to push aquifer development projects in these areas through the Emalaikat Foundation. Hands of solidarity that we meet and unite to the missionaries Africa, to celebrate a solidarity event.

HANDS is an opportunity to meet and get to know the missionaries who have been working in the field for more than 25 years of continuous presence in Kenya and Ethiopia.  During this time, together with the local communities, they have built more than 74 rafts and 83 rock dams, as well as promoting numerous actions for access to drinking water and basic sanitation.  HANDS is also our tribute to them.

The event begins with a presentation of the actions carried out and projects of the missionaries of the Community of St. Paul the Apostle (MCSPA) and the Emalaikat Foundation in Kenya and Ethiopia.

This will be followed by an auction of 20 lots, donations from artists, designers and couturiers, conducted by the former CEO of Sotherby's, Pablo Melendo. After the end of the auction, a charity raffle of the more than 100 prizes donated by different firms from among the attending public. The 25 donation of the entrance fee to HANDS entitles you to a raffle ticket for the charity raffle. Anyone wishing to purchase a larger number of tickets will be able to do so. A cocktail reception will be offered during the event, courtesy of Rigatoni Eventos.

Participating in the charity auction are: the fashion designers -Angel Schleseer, Lorenzo Caprile, Miguel Palacio, Roberto Verino, Baruc Corazón. Artists -Claudia Stilianopoulus, Elena Garrigues Walker, Jaelius Aguirre, Carlos Sanchez Alonso, Johina, Jose Gomzalez Onieva. DecoratorsPepe Leal, Isabel Lopez Quesada, Diego Rodriguez. Antique dealers: Anmoder, LA Studio, Iraida Domecq. Other prestigious firmsEleonora Amadei, Calvin Klein, Hugo Boss, Pepe Jeans, jewellers Helena Rohner, Grassy perfumes Loreal, Shiseido, Estee Lauder, La Mer, Lierac, Carla Bulgaria. In addition to consultancy firms marketing and communication companies, media agencies, hotel and restaurant companies, wineries .... more than 200 participants who use their hands as a  extension of their heart, and leave an imprint on the people of Africa. Hands that come together in this actto design beautiful projects and bring hope to children their mothers in Turkana, helping them to the Missionaries of the Community of St. Paul the Apostle (MCSPA).

Ana López de Letona, organiser of this auction for the Emalaikat Foundation, stressed that "without water there is no development.. Together we can help to make water in Africa a reality because no one can drink water from a mirage".

Press release exhibition and auction

Successful attendance at the Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised the Vanity Fair breakfast briefing with Begoña Villacís, spokesperson for Ciudadanos in the Madrid City Council, on Tuesday 13 November. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media and guests from different social and economic spheres of the city...

Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.

(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: "The continuous improvement of Customer Experience as an engine of growth for companies". The report, prepared by The Boston Consulting Group,...

Proa Comunicación takes part in the VII edition of the Evoluciona programme

Proa Comunicación participated on Friday 8th September in the first workshop of the seventh edition of the programme 'Evoluciona, high female performance in healthy and efficient work environments' organised by FEDEPE and held at the headquarters of Mahou-San Miguel. The training workshop, funded by the Spanish Ministry of Health, Social Services and Employment, was held at the...

Proa Comunicación hosts at its headquarters the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing $3.5 million a day through unauthorised inventory resale and domain spoofing on 16 of the world's most relevant digital media. For this reason, FaqFraud, a non-profit initiative, has been created...

-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid

On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. "The change of headquarters to a historic and emblematic district of Madrid, such as...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.