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Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

On Monday 12 November, the fifth edition of the "Proa Communication Observatory". On this occasion, the guest was Luis de Vega, former correspondent for the ABC newspaper He has been a special envoy to many international conflicts, with special emphasis on those on the African continent, and is currently editor of the International section of the same newspaper, where he has been working for almost 20 years.

In this session of the Proa Observatory, the speaker opened the debate with a reflection on the widespread belief that information and communication are not necessary. He pointed to the control of information and the scarcity of media as a common feature of totalitarian regimes and pointed out that, in order to avoid this, the existence of an independent media that strengthens and underpins democracy is necessary.

Continuing this reflection, Luis de Vega highlighted the importance of international information. In his opinion, this is a basic pillar for society, despite the belief that what is closest to home is what most affects the citizen, when in reality everything that happens in the world is what most influences day-to-day life and what will have to be studied in the future.

After these initial ideas, the speaker began an analysis of the situation of the media, in which he highlighted two reasons why they have collapsed. On the one hand, the emergence of the internet has brought about a technological revolution more important than the emergence of television and radio, and on the other hand, the economic crisis has led to a very pronounced decline in media consumption.

De Vega did not want to overlook the poor management of the media, which have not been able to adapt to the new times. He also left room for self-criticism, saying that journalists "have not known how to recycle or adapt to the new forms of communication".

According to the veteran journalist, the bad situation in which the media find themselves has had an immediate consequence in the field of international news with the closure of the majority of correspondents due to the cost involved. He stressed that the figure of the correspondent has been replaced by that of the occasional collaborator, giving priority to the immediacy of the information as opposed to the quality of having a person moving around the city on a daily basis, getting to know the way of life, being in contact with the people and the reality of the country.

Luis de Vega ended his speech with a reflection on the new organisation of the media. In his opinion, he believes that nothing is going to change and that it is necessary to realise that there is no going back and that paper is mortally wounded.

Proa Comunicación collaborates with the XIV Edition of the HANDS Charity Auction

Proa Comunicación will again participate in the Hands 2018 charity auction for the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on December 4th in Madrid (Casa Club C/Pinar 17), and the entire proceeds will go to...

David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".

The seventh edition of the "Observatorio Proa de la Comunicación" was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public affairs, regulatory affairs and...

Grand Reception of Proa Comunicación's first 10-year Anniversary Observatory

The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid...

"Spain leads in reputation management, measurement and know-how".

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

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