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Merry chooses Proa Comunicación to help it define its strategic messages.

The interior design studio Merry has chosen Proa Comunicación to help it define its strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. It specialises in hospitality, residential spaces and offices. It carries out the most conceptual and creative part of the projects, which it approaches with a very experiential vision. He is currently working mainly in the Iberian Peninsula, France and China.

Among the projects it has carried out are the Parador hotels in Lorca and Lérida, several hotels in the Vincci chain (Bilbao, Lisbon, Seville, Sintra), the Villaitana Meliá Rooms hotel in Benidorm, the Playa Mujeres hotel (Mexico) and the Galeón and Cartago hotels in Ibiza, as well as the common areas of ICON Casona 1900 and the Divino Pastor tourist flats, both in Madrid.

Proa Comunicación has applied its own methodology to determine the positioning of the company through the analysis of all its departments. With the results obtained, it has elaborated the storytelling and the strategic messages that define it.

Proa Comunicación participates in Hands 2016

Proa Comunicación will participate in the Hands 16 charity auction of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will take place on 30 November in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Foundation, which will be...

Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum

Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on "Crisis Management: guidelines for urgent action", in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing the most appropriate solutions for...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 countries of the European Union, their driving habits and shows that they are more...

Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.