The interior design studio Merry has chosen Proa Comunicación to help it define its strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. It specialises in hospitality, residential spaces and offices. It carries out the most conceptual and creative part of the projects, which it approaches with a very experiential vision. He is currently working mainly in the Iberian Peninsula, France and China.
Among the projects it has carried out are the Parador hotels in Lorca and Lérida, several hotels in the Vincci chain (Bilbao, Lisbon, Seville, Sintra), the Villaitana Meliá Rooms hotel in Benidorm, the Playa Mujeres hotel (Mexico) and the Galeón and Cartago hotels in Ibiza, as well as the common areas of ICON Casona 1900 and the Divino Pastor tourist flats, both in Madrid.
Proa Comunicación has applied its own methodology to determine the positioning of the company through the analysis of all its departments. With the results obtained, it has elaborated the storytelling and the strategic messages that define it.