News

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has once again entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 EU countries, their driving habits and highlights the main risks, as well as the improvements needed at the wheel, in order to guide good driving practices.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

Among the conclusions of this year's edition, the following can be highlighted:

  • 16% of European drivers admit to 'becoming someone else' when behind the wheel and believe they become more nervous, impulsive or aggressive. This percentage drops to 15 % in Spanish drivers.
  • 35% of European drivers say they are very nervous on long journeys in heavy traffic.The same sentiment is expressed by 41% of Spanish drivers.
  • 53% of European drivers confess that they honk inappropriately at drivers who irritate them.. However, the percentage reaches 66% for Spanish drivers.

Álvaro Merino -- "In a high-performance team, talent must have a collective essence".

Álvaro Merino, expert in leadership, talent and team organisation. In 2016 he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3'59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in...

-- Ethosfera relies on PROA for the launch of its think tank

Ethosfera has prepared the report Five ethical debates for the future of Spain, which will be presented with the strategic support of PROA at an event on 2 June at 19:00 at the Círculo de Bellas Artes. The report, which is based on an exercise of reflection...

PROA manages the communication of the exhibition 'In the light of the garden. Sorolla-Vicente'.

The exhibition 'In the light of the garden. Sorolla - Vicente' at the Esteban Vicente Museum of Contemporary Art in Segovia. An exhibition that has counted on PROA for the management of its communication and that had in this act of premiere its main event....

Jaume Giró highlights the value of reputation at Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Económica the importance of reputation in corporations. "In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times in which...

Hands 2017 raises 17,830 euros for water resources development in Turkana, with Proa Comunicación as benefactor

The HANDS Charity Auction and Raffle, organised by the Emalaikat Foundation, was once again a resounding success after bringing together more than 450 people, including artists, designers, businessmen, entrepreneurs, managers, prestigious firms, prominent professionals and people from all over the world, on 12 December at the Madrid Club House....

Valvanuz Serna Ruiz -- A leg up in the capital through communication

Working in communications consultancy in the capital of Spain gives you access to large companies, to countless subsidiaries of multinationals and to the most representative associations, employers' associations, foundations and institutions in the country. So much so that on many occasions it often seems that everything happens in Madrid and...

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