News

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has once again entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 EU countries, their driving habits and highlights the main risks, as well as the improvements needed at the wheel, in order to guide good driving practices.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

Among the conclusions of this year's edition, the following can be highlighted:

  • 16% of European drivers admit to 'becoming someone else' when behind the wheel and believe they become more nervous, impulsive or aggressive. This percentage drops to 15 % in Spanish drivers.
  • 35% of European drivers say they are very nervous on long journeys in heavy traffic.The same sentiment is expressed by 41% of Spanish drivers.
  • 53% of European drivers confess that they honk inappropriately at drivers who irritate them.. However, the percentage reaches 66% for Spanish drivers.

-- Witailer, a company specialised in positioning services on Amazon, chooses PROA to lead its communication in Spain.

Witailer, a company specialising in consultancy services for the launch of brands on Amazon and other marketplaces, has chosen PROA to lead the communication strategy for its launch in Spain. Born in Milan in 2017, Witailer's goal is to help companies grow on Amazon and other...

Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.

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World Snowshoeing Championships a resounding success

The World Snowshoeing Championship has closed with a resounding success the agenda of activities scheduled in the region of Liébana between 2 and 4 March. The race for the world snowshoeing title, of which Proa Comunicación has been a partner,...

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

Proa Comunicación collaborates with Hands 2017

Proa Comunicación will participate one more year in the charity auction Hands 17, of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on 12 December in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Emalaikat...

-- María Domínguez joins PROA as Senior Consultant

PROA, a communications and reputation management consultancy, continues to expand its team with the incorporation of María Domínguez as a senior consultant. This incorporation reinforces the commitment to growth based on the formation of multidisciplinary teams. Coming from the Clínica Universidad de Navarra, María has been part of the team for...

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