News

-- The VINCI Autoroutes Foundation entrusts PROA with the communication of the European Responsible Driving Barometer for the eighth consecutive year.

The VINCI Autoroutes Foundation has once again entrusted PROA for the eighth consecutive year with the communication of its European Responsible Driving Barometer. This study identifies, through a large survey of drivers in 11 EU countries, their driving habits and highlights the main risks, as well as the improvements needed at the wheel, in order to guide good driving practices.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

Among the conclusions of this year's edition, the following can be highlighted:

  • 16% of European drivers admit to 'becoming someone else' when behind the wheel and believe they become more nervous, impulsive or aggressive. This percentage drops to 15 % in Spanish drivers.
  • 35% of European drivers say they are very nervous on long journeys in heavy traffic.The same sentiment is expressed by 41% of Spanish drivers.
  • 53% of European drivers confess that they honk inappropriately at drivers who irritate them.. However, the percentage reaches 66% for Spanish drivers.

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

Proa Comunicación participates in Hands 2016

Proa Comunicación will participate in the Hands 16 charity auction of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will take place on 30 November in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Foundation, which will be...

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market. The consultancy firm will work on generating brand awareness, positioning and relevance of both the company and its CEO and executives. In order to...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

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