News

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, Política Local, Esdiario, Unika FM, Travesía, Ràdio Sant Boi, Hablemos de esquí, I love ski, Cadena Ibérica Radio, Nevasport and Planet BPM. RTVE and Hablamos de esquí were proclaimed champions in the snow and ski categories, respectively. Journalist and presenter Mercedes Milá attended on behalf of SCIJ Spain, an international journalists' club founded in 1955.

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

Successful attendance at the Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised the Vanity Fair breakfast briefing with Begoña Villacís, spokesperson for Ciudadanos in the Madrid City Council, on Tuesday 13 November. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media and guests from different social and economic spheres of the city...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

PROA Comunicación strengthens its team with the incorporation of Luis Barreda as account director

PROA Comunicación, communication and reputation management consultancy, announces the expansion of its team with the incorporation of Luis Barreda as account director. In this way, PROA Comunicación continues its commitment to senior professionals to offer its clients a differentiating consultancy service. Luis Barreda...

Protermosolar’s new image: an industry that harnesses the sun from day to night

The challenges facing the energy transition in Spain have changed. And solar thermal energy is entering a new phase. The need for greater storage capacity and to ensure a reliable electricity supply have reinforced the strategic value of a technology capable of producing renewable energy and providing stability to the...

Jordi Sevilla proposes to business leaders a new Moncloa Pacts and 10 urgent measures to overcome the «political abnormality» Spain is experiencing.

PROA Comunicación has organised a new edition of its Current Affairs Dialogues to host a meeting between businessmen and the former minister Jordi Sevilla, who has shared with the main executives the main lines of the Social Democracy 21 manifesto, the current of political reflection that he has just promoted. Spain needs to recover the...

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PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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