News

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, Política Local, Esdiario, Unika FM, Travesía, Ràdio Sant Boi, Hablemos de esquí, I love ski, Cadena Ibérica Radio, Nevasport and Planet BPM. RTVE and Hablamos de esquí were proclaimed champions in the snow and ski categories, respectively. Journalist and presenter Mercedes Milá attended on behalf of SCIJ Spain, an international journalists' club founded in 1955.

José Antonio Rodríguez Piedrabuena -- Exercise and the brain

Regular physical exercise, in addition to keeping physically and mentally younger and with a longer life expectancy, improves cognitive performance and vitality. We know that holidays increase the levels of dopamine and serotonin, which are essential for motivation, well-being, and a state of well-being...

Audrey Pascual, national champion in adapted skiing, silver at the Europa Cup --

The national champion of adapted skiing Audrey Pascual won silver in the Europa-Cup held this past weekend 27th and 28th November in Resterhöhe (Austria). This is the first of the international events that she will be able to face thanks to the sponsorship offered by Almar Consulting, a consulting...

PROA Comunicación joins the Association of Communication Consultancy Firms

PROA Comunicación has joined the Asociación de Consultoras de Comunicación (ADC), which represents the sector and is a meeting point for the main public relations and communication consultancy firms in Spain. Ludi García, president of ADC, expressed her satisfaction at welcoming the new associate company: "More and more companies are joining the...

Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid

Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from companies that have just been born to those that are still in the...

-- The Luca de Tena Foundation and PROA Comunicación renew their collaboration agreement

The Luca de Tena Foundation and PROA Comunicación have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge that...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

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