News

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa Press, Servimedia, EFE, Hearst, RNE, Política Local, Esdiario, Unika FM, Travesía, Ràdio Sant Boi, Hablemos de esquí, I love ski, Cadena Ibérica Radio, Nevasport and Planet BPM. RTVE and Hablamos de esquí were proclaimed champions in the snow and ski categories, respectively. Journalist and presenter Mercedes Milá attended on behalf of SCIJ Spain, an international journalists' club founded in 1955.

José Antonio Rodríguez Piedrabuena -- On sleeping

Sleep is the fourth pillar of health, along with nutrition, physical activity, good social relations and good mental health. It is a stage or period of the day in which neurotransmitters and receptors are replenished, memory is ordered, cardiovascular function is restored, and the body is activated...

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

GSS Group entrusts Proa Comunicación to reinforce its communication strategy

Grupo GSS, a leading Spanish multinational in customer services, has entrusted Proa Comunicación to reinforce its communication strategy in Spain and Latin America. Since its foundation in 1986, Grupo GSS has been working with major companies and public institutions in the Spanish and Spanish-speaking markets. Currently,...

Great success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores entrusted PROA with the communication management of the Madrid VAT Forum for the third consecutive year in 2021. The first digital edition of the only VAT congress held in Spain was a great success, as it was attended by an even greater number of participants...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

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