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"Spain leads in reputation management, measurement and know-how".

Reputation and trust are the most valuable assets of companies today. Intangibles already account for more than 85% of the value of companies in the S&P 500. We discuss the value of reputation and purpose of companies with Ángel Alloza, CEO of Corporate Excellence.

It also explains the main findings of the report. Approaching the Future: Trends in Reputation and Intangible Management 2019'.The report, prepared by Corporate Excellence - Centre for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how reputational assets have improved in Spain and how the CEO's voice should be given more value within an organisation.

The fourth edition of this report has counted with the collaboration of Dircom for the dissemination of the field work and the Chair of Intangible Metrics and Management for the analysis of the results. The report covers the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

Financial communication, a tool for business growth

Javier Ferrer, Director of the Financial Communication Department of the PROA Comunicación agency, explains who it is aimed at, what it contributes and what the challenges of financial communication are. Who is financial communication aimed at? Financial communication is a business support tool for companies...

Building more Europe

Just half an hour ago, the Friends of Spain in Germany association was presented at the Fundación Telefónica Space. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. It seeks to increase the...

Labour market demands workers with new technological skills

The Instituto de Estudios Superiores de la Empresa (IESE) has just presented a report on the employability expectations of young people, based on a survey of 53 large companies operating in Spain. The study asks employers for their opinion on whether the current education system effectively prepares young people for...

Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña's Auditorium on 33 Castellana. The presentations and round tables will be centered around the 'Impact of Social Media...

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Spain leads in reputation management, measurement and know-how".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.