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"Spain leads in reputation management, measurement and know-how".

Reputation and trust are the most valuable assets of companies today. Intangibles already account for more than 85% of the value of companies in the S&P 500. We discuss the value of reputation and purpose of companies with Ángel Alloza, CEO of Corporate Excellence.

It also explains the main findings of the report. Approaching the Future: Trends in Reputation and Intangible Management 2019'.The report, prepared by Corporate Excellence - Centre for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how reputational assets have improved in Spain and how the CEO's voice should be given more value within an organisation.

The fourth edition of this report has counted with the collaboration of Dircom for the dissemination of the field work and the Chair of Intangible Metrics and Management for the analysis of the results. The report covers the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

How to plan a digital communication strategy for a tourist destination

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

The PROA Observatory with Ana Pastor, published in ABC and ¡Hola!

The participation of Ana Pastor, Vice-President of the Congress of Deputies and spokesperson of the PP in the Commission for Reconstruction, in the PROA Observatory held on 23 July, has been published in ABC and in the magazine ¡HOLA!

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Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Spain leads in reputation management, measurement and know-how".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.