"Spain leads in reputation management, measurement and know-how".

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

The next day, March 22, will take place, on the occasion of the celebration of World Water Day, the charity dinner Gotas para la vida. This meeting organized by the Emalaikat Foundation will take place in the restaurant El invernadero de los Peñotes and will have the collaboration of Proa...

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to...

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

Proa Comunicación has become a full partner of the Assosiation for Management Progress, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed,...