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"Spain leads in reputation management, measurement and know-how".

Reputation and trust are the most valuable assets of companies today. Intangibles already account for more than 85% of the value of companies in the S&P 500. We discuss the value of reputation and purpose of companies with Ángel Alloza, CEO of Corporate Excellence.

It also explains the main findings of the report. Approaching the Future: Trends in Reputation and Intangible Management 2019'.The report, prepared by Corporate Excellence - Centre for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how reputational assets have improved in Spain and how the CEO's voice should be given more value within an organisation.

The fourth edition of this report has counted with the collaboration of Dircom for the dissemination of the field work and the Chair of Intangible Metrics and Management for the analysis of the results. The report covers the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

How to communicate in VUCA environments

What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, today mark the business communication activity that we communication professionals have to carry out, sometimes with the aim of...

Risk audit, a profitable investment

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

Jordi Sevilla: "In Spain the idea of public interest has been lost".

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the 'Current State of Spain' at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. "In Spain, the idea of public interest has been lost," he lamented. This concern...

Professional and public person -- Confidential

Communication of disputes

HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE...

The Boeing 737 crisis and our future

The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by the harmony...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Spain leads in reputation management, measurement and know-how".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.