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"Spain leads in reputation management, measurement and know-how".

Reputation and trust are the most valuable assets of companies today. Intangibles already account for more than 85% of the value of companies in the S&P 500. We discuss the value of reputation and purpose of companies with Ángel Alloza, CEO of Corporate Excellence.

It also explains the main findings of the report. Approaching the Future: Trends in Reputation and Intangible Management 2019'.The report, prepared by Corporate Excellence - Centre for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how reputational assets have improved in Spain and how the CEO's voice should be given more value within an organisation.

The fourth edition of this report has counted with the collaboration of Dircom for the dissemination of the field work and the Chair of Intangible Metrics and Management for the analysis of the results. The report covers the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

Manuel Conthe, protagonist of the Proa Communication Observatory

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

"Companies can be sanctioned for employees' mistakes in competition matters".

Companies should be aware that they can be sanctioned for any prohibited antitrust activity by their employees and that fines can be up to 10% of their previous year's sales figures. That was the strong message that Amadeo Petitbò, former spokesperson and...

Proa Comunicación organised the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

The Alicia Koplowitz Foundation presents its 14th Jornadas Científicas (Scientific Conference) at Proa Comunicación's Headquarters

On Wednesday July 10, at the headquarters of Proa Comunicación, the Alicia Koplowitz Foundation held the press conference for its 14th Scientific Conference, which will be held on October 24 and 25 of this year at the Auditorio Castellana 33 de la Mutua Madrileña. María Concepción Guisasola, doctor of Medicine...

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

Proa Comunicación Organizes the First Conference on VAT held in Spain

Proa Comunicación organized the convocation and communication of the first VAT convention held in Spain, the Madrid VAT Forum. Carried out by the office of Fernando Matesanz of Spanish VAT Services, under the title 'The reform of the Common System of VAT - Towards a new era in intra-community VAT',...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Spain leads in reputation management, measurement and know-how".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.