Proa Comunicación organised the 4th Madrid SnowZone Championship for Journalists

On 20 October, the retired policeman under investigation in the Tandem case, José Villarejo, once again made a mess of things from the pulpit that the MPs gave him in Congress. He claimed in the framework of the investigation commission of the Kitchen case that Spanish spies secretly injected hormones into...

The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN about the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. "The general banking sector is demonised, which has...

Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, "the important thing is to inform, to...

Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all...

"Crises affect all companies, not just poorly managed ones," warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva gave a lecture on 'How to ask for forgiveness after...