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"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence.

Additionally, he also explains the main conclusions of the Report 'Approaching the Future: Trends in Reputation and Management of Intangibles 2019', prepared by Corporate Excellence - Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organisation.

The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

Financial awareness: the triune brain in personal finance

"Money never made a man happy and never will. There is nothing in his nature that can produce happiness. The more a man has, the more he wants. Instead of filling a void, it creates it. If it satisfies one desire, it doubles or triples that desire in another way" Benjamin Franklin....

José Antonio R. Piedrabuena -- Sleep from a medical point of view

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...

Carlos Uriarte and José Ribeiro -- 35 years since Spain and Portugal joined the EEC

On 12 June 1985, Spain and Portugal signed the Treaty of Accession to the European Communities, with ceremonies taking place in the morning at the Jerónimos Monastery in Lisbon and in the afternoon at the Royal Palace in Madrid. They became part of the most important political project of the...

Eduardo Rodríguez Rovira -- Contributory pensions and notional accounts

"...the Commission notes the need to preserve and strengthen the principle of contributory nature, understood as the existence of a balanced relationship between the amount of the benefit recognised and the contribution effort previously made by each worker" This is the beginning of recommendation 11 of the Toledo Plan Report, approved...

Featured images from the PROA Mental Health Observatory

Eduardo Rodríguez Rovira -- Disturbing neglect

We have known about it since the beginning of the pandemic, but the data have come out in full force in the media these days and today it is a trending topic. Between January and May of this year, according to mortality data from the National Institute of Statistics, 45,684 people died with Covid-19, the most common...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.