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  • Blog
  • 17 April 2019
  • 1 min. reading time

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence.

Additionally, he also explains the main conclusions of the Report 'Approaching the Future: Trends in Reputation and Management of Intangibles 2019', prepared by Corporate Excellence - Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organisation.

The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

  • Blog
  • 1 min. reading time

Let's talk about politicians

All living creatures, and even some viruses, live, we live, in groups. We can refer to their individual identity and we may be right. But we all have the experience that, depending on the group we are in, aspects, resources, qualities and even defects are brought into play, which in an individual way are...

  • Blog
  • 5 min. reading time

The evil of the narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a void that is covered up by image cultivation. The narcissist is interested in power, - the rest does not count -, amoral, vain, envious, strategically empathetic, demanding of others and...

  • Blog
  • 3 min. reading time

Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".

Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging prestige and academic career. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches the subject "Media and Public Opinion", and is a lecturer at the University...

  • Blog
  • 4 min. reading time

-- Ofelia Tejerina: "99% of companies are exposed to cyber-attacks".

PROA interviews lawyer and president of the Asociación de Internautas, Ofelia Tejerina, on cybersecurity in companies. This VIDEO may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.