News

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made for PROA Comunicación.

"New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence and nature.

José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

Money management skills

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

Financial awareness: the triune brain in personal finance

"Money never made a man happy and never will. There is nothing in his nature that can produce happiness. The more a man has, the more he wants. Instead of filling a void, it creates it. If it satisfies one desire, it doubles or triples that desire in another way" Benjamin Franklin....

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

Ana Gómez -- Why Alberto Núñez Feijóo is so successful

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.