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  • Blog
  • 7 August 2019
  • 1 min. reading time

The brain and neural networks

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, dissects the brain and neuronal networks in the third video of the five made for PROA Comunicación.

There is currently a crisis of creative solutions, formulas from the last century are being repeated in the political, pedagogical and cultural fields. Scientific advances on the brain have not influenced us to change our ideas about memory, intelligence or the emotional world. This translates into essays on creativity, on the creative act, which pass by superficially and without going into depth, without a multidisciplinary vision of the subject.

José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of the geography of the volcanic...

  • Blog
  • 1 min. reading time

Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things go wrong, the first thing that comes to mind is...

  • Blog
  • 4 min. reading time

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

  • Blog
  • 1 min. reading time

Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled 'The freedom to ask' to protest against the system implemented by the Executive...

  • Blog
  • 2 min. reading time

Rodrigo Rueda: "The insurance industry was born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyzes for a new PROA video the future of insurance companies, Insurtech and the role of digitization in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that this marketplace represents....

  • Blog
  • 1 min. reading time

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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  • Blog
  • 1 min. reading time

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