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Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and the high level of participation, highlights the importance of communication in the success of the event: "Without good communication, it would not reach so many people, it is a fundamental part of the Madrid VAT Forum".

A congress focused, in the words of its promoter, "on a living tax, with high tax collection power... and very complicated" and which fulfilled the aim of informing on all the legislative developments related to VAT, while at the same time addressing other controversial issues of great importance for the experts.

Specifically, the Madrid VAT Forum 2020 focused on recent and ongoing VAT directives, the situation of fraud, Brexit, the future of indirect taxation of e-commerce and issues that have always been the subject of controversy, such as the confrontation between formal requirements and the exercise of the right to deduct input VAT or the VAT treatment of holding companies. The final point was the analysis of the most recent case law of the Court of Justice of the European Union.

Acting to Combat Climate Change is More Cost-Effective Than Inaction

Boston Consulting Group's new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. Furthermore,...

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo Pombo, Professor of International Communication and Politics at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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