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Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of the marketing and communications department at KPMG in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has answered questions related to the evolution of marketing and communication over the last decade, the profile of a DIRCOM in a company like KPMG and what he considers essential in a communication consultancy, as well as highlighting the development of KPMG in recent years.

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

The evil of the narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a void that is covered up by image cultivation. The narcissist is interested in power, - the rest does not count -, amoral, vain, envious, strategically empathetic, demanding of others and...

Security and cybersecurity

Nobody nowadays can imagine that in our homes there are no doors with locks of all kinds, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, presence detectors and a thousand other devices that I could go on...

"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has participated in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he also gives his opinion on the aid...

Coronavirus is a not-so-infectious emotional plague

Keep in mind that the flu in Spain in the 2018-2019 season were attended in outpatient clinics and hospitals, discounting those who stayed at home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, they died from the...

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

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