Marketing and communication in consultancy and professional services companies

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence in order to survive. There are many evidences of the fact that human beings live and coexist in society, but what is the origin of...

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investment services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models.....

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

Marcos de Quinto, former vice-president of The Coca Cola Company and former Ciudadanos MP, participates in a new PROA video in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his time in politics. Finally, he highlights...

The coronavirus crisis is changing the way we relate to each other, including between corporate communications professionals and journalists. The press conferences in which journalists coincided with members of a company's or organisation's communications office were no longer the same thing....