Marketing and communication in consultancy and professional services companies

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of taste for healthy living. ....

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...