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-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interview with Victor ValentinThe report was presented by the vice-president of the association Dignity and Justice and an expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification.

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This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

--Alfonso Sánchez-Tabernero: "The greatest risk to journalistic ethics is laziness".

When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, footballer or fireman, and when he arrived at the university he did not think of leading an educational institution either.....

Video Summary of Proa's Observatory with Olga Cuenca

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

Interview with Pilar Urbano: "El procés is a sleeping volcano that could wake up".

  Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus arises El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating...

Post-pandemic thinking

Always on the fence about world order, Henry Kissinger is quite clear: a completely different world will emerge from the current surreal atmosphere of Covid-19. As the former Secretary of State explained in the Wall Street Journal, the end of the pandemic will bring about an inevitable adjustment of...

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

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