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-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interview with Victor ValentinThe report was presented by the vice-president of the association Dignity and Justice and an expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification.

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What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

Rocío Ledesma del Fresno -- Financial awareness: the evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who they are".....

Outlook for the economy in 2020: trade improvement, high liquidity, low recession risk

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

José Ramón Barros Cabalar -- The new Cold War: China, systemic rival of the West

The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy, it is the recipient of 35% of the European Union's exports and in terms of purchasing power parity it is already the world's leading economy....

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