Communication and Growing your Business

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that he that he learned are important due to the level of debate in...

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

PROA interviews psychiatrist Luis Gutiérrez Rojas on the psychological impact of COVID-19, team management in times of uncertainty and new opportunities after the storm. This VIDEO may be reproduced provided that PROA is credited as the original source.

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared...

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...