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Communication and Growing your Business

Carlos Mira, predsident of the Cre100do Foundationexplains what the foundation does, what characteristics it shares with the companies to which it is dedicated. and details to what extent the communication and brand of a company can be important for its international expansion, focusing on five key factors that a CEO must follow to grow.

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

UnfakingNews: Combating Disinformation

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

Santiago Fernández-Gubieda -- Goal 2022: Distribute trust

Reputation and sustainability define the long-term profitability of companies, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager and the world's...

Businesses facing fake news

Fake news has always existed, although social networks and their great capacity to viralise all kinds of content have turned it into a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches companies and businesses....

The beginning of regulatory constraints in the internet sphere: Facebook's content advisory board

The continuous technological progress, together with the existence of an increasingly globalised and connected world, must be accompanied by a normative regulation that establishes the limits of what is permitted and what is an infringement of rights and freedoms, as well as of institutions or bodies that are not only allowed but also...

La Cama Sol, a publisher of beautiful books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.