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Communication and Growing your Business

Carlos Mira, predsident of the Cre100do Foundationexplains what the foundation does, what characteristics it shares with the companies to which it is dedicated. and details to what extent the communication and brand of a company can be important for its international expansion, focusing on five key factors that a CEO must follow to grow.

Veronica Alcanda -- The strange behaviour of the love offer

This past spring we have been forced to spend the whole of it in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has highlighted the need for privacy to develop our most vital and human needs, especially the need for privacy....

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

"We must recover the value of the word in order to get closer to the truth".

Alfonso Armada, president of the Spanish section of Reporters Without Borders, has reviewed the situation of the press and the journalistic profession in the Proa Comunicación videos on the occasion of its tenth anniversary. In reference to the main challenges facing the media and journalists, he considers it necessary to recover the...

The AIG - All Blacks Rugby sponsorship: the X-ray of a success story

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

The economic and social consequences of the pandemic: in the face of a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, presents his vision of the effects of the coronavirus on world economies, in a series of three articles that we summarize below for the Proa Comunicaci...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.