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Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis.

On November 8, Proa Communication's next Observatory Public Emergencies: Prevention and Planning Lessons for Professionals and Managers'. will take place at the Club Financiero Génova. During the event, Raimundo Herráiz, manager of the 112 Service in Madrid between 2001 and 2007, will analyze how emergency services were managed during the 11M crisisalongside Yago de la Cierva, Proa crisis communication director. They will discuss and present solutions related to this case applicable to the business environment.

The event will also involve the general secretary of the Excellence in Management Club, Ignacio Babé, a group collaborating with Proa Comunicación to hold this discussion.

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy...

Lucía Casanueva -- "Writing disciplines the brain and brings order to life".

In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneurial woman, Lucía Casanueva is the founder of PROA, a company that...

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Crisis Management, a Debate in Proa Comuncación's Next Observatory

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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