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Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis.

On November 8, Proa Communication's next Observatory Public Emergencies: Prevention and Planning Lessons for Professionals and Managers'. will take place at the Club Financiero Génova. During the event, Raimundo Herráiz, manager of the 112 Service in Madrid between 2001 and 2007, will analyze how emergency services were managed during the 11M crisisalongside Yago de la Cierva, Proa crisis communication director. They will discuss and present solutions related to this case applicable to the business environment.

The event will also involve the general secretary of the Excellence in Management Club, Ignacio Babé, a group collaborating with Proa Comunicación to hold this discussion.

How companies can compete in the 2020s

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".

The seventh edition of the "Observatorio Proa de la Comunicación" was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public affairs, regulatory affairs and...

Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

The fifth edition of the "Observatorio Proa de la Comunicación" was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal Household and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth," said Pilar Urbano, presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not reading the last three pages to avoid falling in melancholy. These are...

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

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Crisis Management, a Debate in Proa Comuncación's Next Observatory

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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