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Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis.

On November 8, Proa Communication's next Observatory Public Emergencies: Prevention and Planning Lessons for Professionals and Managers'. will take place at the Club Financiero Génova. During the event, Raimundo Herráiz, manager of the 112 Service in Madrid between 2001 and 2007, will analyze how emergency services were managed during the 11M crisisalongside Yago de la Cierva, Proa crisis communication director. They will discuss and present solutions related to this case applicable to the business environment.

The event will also involve the general secretary of the Excellence in Management Club, Ignacio Babé, a group collaborating with Proa Comunicación to hold this discussion.

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness

Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la...

Degussa

Digital Communication
Positioning a brand in the digital environment...

What do wholesale banking customers want?

What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more direct,...

Degussa

Leadership and corporate positioning
CONVERTING INVESTMENT IN GOLD INTO A MATTER OF CONFIDENCE...

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