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Communication and business growth

Carlos Mira, President of the Cre100do Foundation, explains what the foundation does, what characteristics its target companies share, and details the extent to which a company's communication and branding can be important for the international expansion of companies, focusing on five key factors that a CEO must follow in order to grow.

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

Why do female STEM students find a career in Data Science unattractive?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.