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Communication and business growth

Carlos Mira, President of the Cre100do Foundation, explains what the foundation does, what characteristics its target companies share, and details the extent to which a company's communication and branding can be important for the international expansion of companies, focusing on five key factors that a CEO must follow in order to grow.

Security and cybersecurity

Nobody nowadays can imagine that in our homes there are no doors with locks of all kinds, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, presence detectors and a thousand other devices that I could go on...

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

Marketing and communication in consultancy and professional services companies

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

The elections, part one

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

Eduardo Rodríguez Rovira -- Spain, fail in coronavirus

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened...

José Antonio R. Piedrabuena -- Diet for our brain

Youth ends very early, and the deterioration begins imperceptibly, varying in its onset depending on lifestyle, diet, genetics and the environment in which they live. Polluted air affects not only the cardiorespiratory system but also the brain, making learning and memory difficult. The same...

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