News

Proa Comunicación and Deusto Business School organise a leadership lunch with Olga Cuenca

Top Comunicación, the leading portal in the communication sector, has reported on the statement by Olga Cuencaformer chairwoman of Llorente y Cuenca, at the Leadership Lunches organised by Proa Communication at Deusto Business School, where he spoke about his professional career.

"The secret of success is hard work, continuous training and being with others, not shutting yourself in, negotiating, sharing points of view," he summed up. Olga Cuencanow an artist under the heteronym "Ty Trias", and advisor to several companies, during the event held on 21 October. He said this in response to a question from one of the executives who attended the meeting, after summarising his professional career after being introduced by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanuevamanaging partner of Proa Communication together with Valvanuz Serna.

If you want to read all the information, click on this link.

 

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

The future of construction

Construction has played a key role in the advancement of civilisation. Medicine would not have advanced as far without hospitals, world trade would not have developed without transport infrastructures and people would not have been able to thrive around urban centres without transport networks and...

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

How to create value in Private Equity through communication

Proa Comunicación has conducted market research on the communication habits of private equity firms in Spain. The study analysed the practices of the main GPs, LPs and advisors of the Spanish private capital industry. Our analysis concluded that despite the fact that the communication of the sector has evolved significantly...

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

How to plan a digital communication strategy for a tourist destination

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.