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Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".

The editor of "Conversations with", Ana Sánchez de la NietaSánchez de la Nieta believes that the Internet and new technologies have not diminished the quality of journalism today; on the contrary, they are tools that provide enormous possibilities and opportunities for media professionals. This is one of the reflections that Sánchez de la Nieta shared during her participation in the Proa Communication Observatory.

At the meeting, the journalist took stock of her professional career, pointing out some of the changes that have taken place in the profession, now more deteriorated than ever, especially due to the precariousness of work suffered by journalists. A deterioration that can also be seen in the daily work of professionals, who carry out their profession on many occasions without means, and of the media, which have seen how the Internet and social networks have overturned the classic model of news production and how this revolution has caught them on the wrong foot.

Sánchez de la Nieta stresses that social networks are the best way to "receive feedback" from users in real time. He acknowledges that these platforms are used by many fake newsbut for this reason it is imperative that journalists assume their essential task of checking and verifying the veracity of information. which is distributed through the networks.

Ana Sánchez de la Nieta: "The Internet and new technologies caught the Media by surprise".

The editor of "Conversaciones con," Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that...

Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".

The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: "We want all PwC employees to be ambassadors of our brand". Specifically, they already have around 130 digital ambassadors for the consultancy firm. "They are people...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".

The seventh edition of the "Observatorio Proa de la Comunicación" was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public affairs, regulatory affairs and...

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.