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Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".

The editor of "Conversations with", Ana Sánchez de la NietaSánchez de la Nieta believes that the Internet and new technologies have not diminished the quality of journalism today; on the contrary, they are tools that provide enormous possibilities and opportunities for media professionals. This is one of the reflections that Sánchez de la Nieta shared during her participation in the Proa Communication Observatory.

At the meeting, the journalist took stock of her professional career, pointing out some of the changes that have taken place in the profession, now more deteriorated than ever, especially due to the precariousness of work suffered by journalists. A deterioration that can also be seen in the daily work of professionals, who carry out their profession on many occasions without means, and of the media, which have seen how the Internet and social networks have overturned the classic model of news production and how this revolution has caught them on the wrong foot.

Sánchez de la Nieta stresses that social networks are the best way to "receive feedback" from users in real time. He acknowledges that these platforms are used by many fake newsbut for this reason it is imperative that journalists assume their essential task of checking and verifying the veracity of information. which is distributed through the networks.

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Proa Comunicación, in the last issue of Real Deals

Proa Comunicación participates in the April issue of Real Deals magazine, a reference publication of the European venture capital industry. Real Deals publishes the most important private equity news in Europe, together with comprehensive market and company analyzes and comprehensive quality coverage. The Real Deals team also produces some of...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation...

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.