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Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".

The editor of "Conversations with", Ana Sánchez de la NietaSánchez de la Nieta believes that the Internet and new technologies have not diminished the quality of journalism today; on the contrary, they are tools that provide enormous possibilities and opportunities for media professionals. This is one of the reflections that Sánchez de la Nieta shared during her participation in the Proa Communication Observatory.

At the meeting, the journalist took stock of her professional career, pointing out some of the changes that have taken place in the profession, now more deteriorated than ever, especially due to the precariousness of work suffered by journalists. A deterioration that can also be seen in the daily work of professionals, who carry out their profession on many occasions without means, and of the media, which have seen how the Internet and social networks have overturned the classic model of news production and how this revolution has caught them on the wrong foot.

Sánchez de la Nieta stresses that social networks are the best way to "receive feedback" from users in real time. He acknowledges that these platforms are used by many fake newsbut for this reason it is imperative that journalists assume their essential task of checking and verifying the veracity of information. which is distributed through the networks.

Spanish communication agencies, the fastest growing in Spain

Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. The fact is that national communication firms are the fastest growing in the...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

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Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".

The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: "We want all PwC employees to be ambassadors of our brand". Specifically, they already have around 130 digital ambassadors for the consultancy firm. "They are people...

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.