News

  • News
  • 30 October 2019
  • 1 min. reading time

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabellwho was recognised for "Corporate Governance and Gender Diversity". The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value in organisations by promoting female talent through research.

Theresa Zabell, the only Spanish woman with two Olympic gold medals and recognised as the best female sailor in the world by the International Federation, has been recognised with this award for her commitment to converting her athletic values such as strive, sacrifice, and perseverance to her life and her foundation, ECOMAR, which promotes a healthy and environmentally conscious lifestyle for younger generations.

The other 13 award recipients for creating value through gender diversity in the business and institutional world were the Italian Government, the Secretary of State for Digital Advancement, Mahou-San Miguel, Red Eléctrica, ESADE, SEK Educational Institute, María Wandosell, Mediaset, the Atlético de Madrid, Eva Levy, Pilar Gómez-Acebo, CEOE, and the European Parliament.

The awards ceremony saw many attendees from the business, economic, and political spheres of Madrid.

Millennials and digital communication

The digital paradigm has burst into all sectors in a transversal way. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of...

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  • 2 min. reading time

What is the difference between talking and communicating?

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

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  • 3 min. reading time

Juan Antonio Samaranch reviews the Olympic news in 'Objetivo Tokio'.

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation...

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  • 1 min. reading time

Ana Sánchez de la Nieta: "The Internet and new technologies caught the Media by surprise".

The editor of "Conversaciones con," Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that...

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  • 1 min. reading time

Pedro Rodríguez -- Afghanistan and the post-American world

Between the assault on the Capitol and the withdrawal from Kabul: the disturbing end of an era The withdrawal from Afghanistan is not what it seems. It is not a short-lived international news story, nor a distant event encapsulated 8,000 kilometres away. Nor should it be a new opportunity for the...

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  • 2 min. reading time

Lucía Casanueva -- Elizabeth II and the empire of good communication

The managing partner of PROA, Lucía Casanueva, reflects in an article published in El Debate on the importance of communication for organisations in the context of the events held for the funeral of Elizabeth II. We have seen it in 3D since the death of Isabel II: the success...

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  • 4 min. reading time

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