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The Mediterranean Diet and Lifestyle Against Aging

Doctor Ángel Durántez. expert in Sports Medicine and Age Management, explains how the Mediterranean Diet influences the life expectancy in Spain and its relationship with healthy ageing: "there are studies that relate the Mediterranean Diet with longevity".

Dr. Ángel Durántez, is a medical pioneer in Spain for Proactive Preventive Medicine and Age Management Medicine. Currently, he directs his clinic in Madrid where he attends to his patients applying the latest advances in 7P medicine; Preventative, Proactive, Predictive, Personalized, and Pleasant. He is the doctor of many figures of the business, finance, political, artistic, entertainment, media, and athletic fields.

PROA participates in the Dignity and Justice Association's medal ceremony --

PROA, through its managing partner, Lucía Casanueva, was present last Friday at the Dignity and Justice Association's medal ceremony. Lucía Casanueva was in charge of presenting this event which recognises people who have stood out in the fight against terrorism....

Ángela Jordana -- Keys to a very "special" Christmas

By now, no one doubts that the coming Christmas season is going to be very "special". Meetings with a reduced number of people, distance, masks, curfew... If these holidays usually generate a certain amount of stress, due to the accumulation of events, the things to do... this year they will be even more stressful....

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

From lockdown to Spain 2.0

In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we...

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop discrediting real neurons, because the brain does not only work thanks to them, and change the name of neural networks. I don't think they can be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.