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The Mediterranean Diet and Lifestyle Against Aging

Doctor Ángel Durántez. expert in Sports Medicine and Age Management, explains how the Mediterranean Diet influences the life expectancy in Spain and its relationship with healthy ageing: "there are studies that relate the Mediterranean Diet with longevity".

Dr. Ángel Durántez, is a medical pioneer in Spain for Proactive Preventive Medicine and Age Management Medicine. Currently, he directs his clinic in Madrid where he attends to his patients applying the latest advances in 7P medicine; Preventative, Proactive, Predictive, Personalized, and Pleasant. He is the doctor of many figures of the business, finance, political, artistic, entertainment, media, and athletic fields.

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

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AI, a great revolution for businesses

Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, they are still quite cautious about implementing this technology in their...

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

Carmen García -- Towards a new model of work and life

On 3 March I took part in an event at Deusto Business School (still in person) invited by Madrid Foro Empresarial during Women's Week, and I focused a large part of my talk on the difficulties of teleworking in Spain. On 9 March, during the celebration of Women's Day, I...

Companies vs. fake news

False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an...

Rosa Gallego -- 1 October: today we celebrate the European Day of Foundations and Donors

In 2013, Daphne, the European network of associations of foundations and donors, of which the Spanish Association of Foundations is a founding member, celebrated this day for the first time. Since then, during the fifteen days leading up to this celebration, foundations from all over the continent come together to promote the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.