News

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wertpresented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and political conflict. Additionally, he highlights in his book that "the manipulation of textbooks used in Catalonia has been abundant" and this has not only been the work of the nationalist parties, but the Tripartito Government as well.

On the other hand, in relation to the Lomce (organic law to better the quality of education), he wanted to point out that "the lack of implementation of its main objectives is what has prevented a greater improvement in education". Also, he remined us of the context of the law saying that "the Lomce was passed during impossible fiscal and economic conditions."

Lastly, he signaled that dropping out of school early is the main problem in Spanish Education, "it surprises me how poor the awareness of this problem is in our country".

Money management habits

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

Alarming situation

Indeed, the situation was alarming when the state of alarm was established. And then? Now it is chaotic and completely uncoordinated, says the General Council of Nurses due to the incessant contagion of the coronavirus without protective measures. For its part, the General Council of Doctors will be brought as a prosecutor against...

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

Rethinking communication

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew one's ideas. To cleanse the mind and to think about how to live...

Coronavirus, a volatibility factor for investment markets

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.