News

"The state's task is to avoid historical distortions for political purposes".

Former Minister of Education, Culture and Sport José Ignacio Wert presented his book 'La educación en España, asignatura pendiente' in the Proa Comunicación videos on the occasion of its tenth anniversary. "The task of the state is to avoid historical distortions for political purposes", he stated forcefully when referring to the Catalan political and social conflict. Furthermore, in his book he stresses that "the manipulation of textbooks used in Catalonia has been abundant". and not only the work of the nationalist parties, but also of the Tripartito era.

On the other hand, in relation to the Lomce (organic law for the improvement of educational quality), he wanted to point out that "the lack of implementation of its main measures is what has meant that the improvement has not been greater". He also recalled the context of the law, affirming that "The Lomce was approved under impossible economic and fiscal conditions".

Finally, he pointed out that early school leaving is the main problem in Spanish education, "I am surprised by the lack of sensitivity in the country towards this problem".

Video Summary of Proa's Observatory with Olga Cuenca

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

-- Ofelia Tejerina: "99% of companies are exposed to cyber-attacks".

PROA interviews lawyer and president of the Asociación de Internautas, Ofelia Tejerina, on cybersecurity in companies. This VIDEO may be reproduced provided that PROA is credited as the original source.

...

Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to...

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

"Media companies have to facilitate dialogue".

Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.