Actualidad

“The State’s Job is to Avoid Historical Deformations for Political Purposes”

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación’s videos celebrating its tenth anniversary. «The state’s job is to avoid historical deformations for political purposes,» he said forcefully when referring to the Catalan social and political conflict. Additionally, he highlights in his book that «the manipulation of textbooks used in Catalonia has been abundant» and this has not only been the work of the nationalist parties, but the Tripartito Government as well.

On the other hand, in relation to the Lomce (organic law to better the quality of education), he wanted to point out that «the lack of implementation of its main objectives is what has prevented a greater improvement in education.» Also, he remined us of the context of the law saying that «the Lomce was passed during impossible fiscal and economic conditions

Lastly, he signaled that dropping out of school early is the main problem in Spanish Education, «it surprises me how poor the awareness of this problem is in our country.»

Rocío Ledesma del Fresno —— Consciencia financiera: utiliza tu cerebro para tomar buenas decisiones

El cerebro triuno de Paul McLean sugiere que nuestro cerebro tiene tres grandes zonas de procesamiento de información y cada una de ellas representa una......

Emotional management of coronavirus crisis

Proa Comunicación offers a service of emotional management of the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer of Proa Comunicación, helps companies to avoid the state of paralysis that this situation can produce.  «Fear paralyzes us. In ancient times, the human being was in a permanent...

Los medios digitales, la nueva «droga» de los niños

Manfred Spitzer, catedrático alemán, director del departamento de Psiquiatría en el Hospital Universitario de Ulm y del Centro de Transferencia de Neurociencias y Aprendizaje, sostiene que los medios digitales (ordenadores, tabletas y smartphones) «no aumentan la capacidad de aprendizaje académico, sino todo lo contrario». A su juicio, pueden incidir de...

The financial industry takes on the transformation of the business after COVID-19

In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client’s vision of the new dynamic of relationship with his entity...

José Ramón Barros Cabalar —— The new Cold War: China, systemic rival of the West

The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy, it is the recipient of 35% of the European Union’s exports and in terms of purchasing power parity it is already the world’s leading economy....

Roberto Ruiz Ballesteros—— El tamaño de un líder

EL ‘GOL DE ORO’ que metió Xabi Alonso a la Agencia Tributaria en la Audiencia Provincial no solo permitió al futbolista ganar su particular partido judicial, sino también resucitar su prestigio y dejar al organismo recaudador tocado de cara a nuevas actuaciones contra otros jugadores. Recuerdo una útil enseñanza que...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.