News

How does the brain work?

Rafael Yuste, a Spaniard, in the Columbia University in New York City From the programme that is studying the brain in the US, they have given themselves ten years. So look at the simplifications that are working out there.

"It's a kind of exploratory research, like arriving on a new continent and seeing it for the first time. Many of the lessons we have learned and are still learning were unforeseeable only a short time ago. The whole brain is used even when we sleep and it only shuts down when the patient is in a coma and not completely. Spontaneous brain activity is one of the great mysteries of neuroscience: why do we spend so much energy on keeping it active all the time? Because the brain works in a multidimensional way.

"I guarantee that there are going to be new neurons that no one has described before and types of neurons that people have described before that are going to disappear. "We can't explain the most elementary thing, how the brain processes a thought, a notion, a sensation or an action. To do that, we will have to map the brain's networks and see how information is transmitted through those networks. This will require a lot of novel technologies and theories that we don't have now. We don't know how they connect to each other and we don't know how information is transmitted through those connected networks.

You may have noticed that a Spanish scientist, speaking on behalf of a large team, says that we don't know what an emotional process is. Do you realise how often we hear or read that, "experts in emotional intelligence? And even marketing based on how neurons work".

Gaps in human behaviour

Emotion, or rather feeling, the feeling of being comfortable, good, bad, angry, anxious, hurt. They are biological, bodily, glandular, sympathetic and parasympathetic states; therefore, mostly non-conscious.

If there are thousands of neuroscientists studying the brain, it will be because of its enormous complexity and the immense gaps in our knowledge. On the other hand, I insist once again that many technological researchers are increasingly ignorant of what culture, civilisation, the life of the Planet of which we are a component, of human behaviour, is, and that is why they are venturing into the simplistic technological future, putting very imaginative news about our brain in the media. They must be very encouraged by the fact that the media highlight all their news about the brain, emotions and motivation, without checking with specialists, and in this way they contribute to degrade the cultural environment. We are inundated with headlines.


José Antonio Rodríguez Piedrabuena 
Specialist in Psychiatry and Psychoanalysis

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

...

"Exercise is the best pill".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. "Exercise is the best pill", says Dr. Durántez, who explains that "it...

Degussa

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Money management habits

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

Milk, a basic food to fight diseases

"It's a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues

It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses changes in ageing-related genes and, therefore, the phenotypes of the body's cells and tissues.

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.